Marketing Concepts and Strategies in Air Canada

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
a. Marketing concepts with terminology that are applicable to the business organisation..........1
b. Identification of marketing strategies together with programs which help the entity in
achieving objectives. ...................................................................................................................3
c. Two marketing concepts with principles used in organisational daily operational.................4
TASK 2............................................................................................................................................6
Relationships of marketing with other departments of the company (covered in Poster )........6
Recommendation ............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Airline company means an organisation which provides air transportation services as
customers wants and get reach them at their place. Passengers and cargo uses aircraft such as air
planes and helicopter. . In other words, airline is an entity which offers air transport services to
passengers and increase the productivity. This is growing organisation where people works
collectively and increasing their services by using marketing activity. Every organisation needs
marketing whether airline, auto mobile, communication and retail helps to increase their
productivity and profitability (De Mooij, 2018) . Marketing is the term which is used to attract
people and encourages them to buy products and services. The needs of marketing in airline
industry is growing as there are new technology are adopted by business organisation for
customers and improve operation, so marketing will help to attracts people in order to avail
airline services. Moreover it is required for future product and market development,
infrastructure and regulatory planning and airport operators effectively where marketing will
helps to increase the number of passengers and business activities.
For this assignment, Air Canada has been chosen that is largest airline company of
Canada providing flight services to reach from one place to another. The headquarter of selected
organisation is Montreal, Quebec since 1937. This report covers different type of marketing
terminology, concept and principle of marketing which helps to increase the administration.
Apart from this cross functional relationship between marketing and other department are as
considered which increases functions.
MAIN BODY
TASK 1
a. Marketing concepts with terminology that are applicable to the business organisation
Marketing concept is the connected with all organisation which is used to inform people
about new products and services, helps to increase the business activities. This is important for
company to use different marketing concepts and philosophies in order to maintain good position
of business. Without marketing it become difficult for organisation to sell their products and
achieve targets (Morgan, Feng and Whitler, 2018). Whenever organisation is going to introduce
something it needs marketing which aware people and focus on selling the products. In context