Marketing Analysis of The World Residences at Sea

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Authors note

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MARKETING
Executive summary:
The World residences at sea are the only private residential cruiser existing on earth, which is
only accessible to some most exceptional wealthy class people who avail its facility. The ship is
designed by Knut U. Kloster who is a Norwegian shipping magnate. This has launched in 2002,
march, in Oslo. Being the only one of its kind, it gives its customers the unique world-class
experience of staying aboard. The market till now does not have any competitors of this cruiser
but there there is an emerging one named, Utopia, which can be a threat to it.

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MARKETING
Table of Contents
Executive summary:........................................................................................................................1
Introduction:....................................................................................................................................3
Value Propositions of The World residences and sea:....................................................................3
Core brand values:...........................................................................................................................3
Buyer Behaviour:.............................................................................................................................4
Micro-environment:.........................................................................................................................4
The Company:.........................................................................................................................4
Suppliers and intermediaries:..................................................................................................5
Relevant public and customers:...............................................................................................5
Competitors:............................................................................................................................5
The macro-environment:.................................................................................................................5
Demographic factor:................................................................................................................5
Economic factor:......................................................................................................................6
Natural Factor:.........................................................................................................................7
Political Factor:........................................................................................................................7
Technological Factor:..............................................................................................................7
Cultural Factor:........................................................................................................................8
SWOT analysis:...............................................................................................................................9
Strength:.......................................................................................................................................9

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MARKETING
Weakness:....................................................................................................................................9
Opportunity:.................................................................................................................................9
Threat:........................................................................................................................................10
TOWS matrix:...............................................................................................................................10
Strength and Opportunity:.........................................................................................................10
Weakness and Threat:................................................................................................................10
Conclusion:....................................................................................................................................10
Appendix:......................................................................................................................................11
References:....................................................................................................................................11