MARKETING. 5. : MARKETING. The Business of Fashion. Nam

Comparative shopping assignment Choose 1 category first for example can be shoes, t-shirts, skirts, jackets, handbags etc. Once you have your category lets say for example women dresses. Then compare women dresses of your brands with women dresses of other 2 brands so in total there will 3 brands. so after selecting 3 brands , please make a table of three and them compare your selected category . note- you can only select one category . please make sure to write in your own words , not from the site or the links. it should be like a comparison shopping , so make table of three and then start comparing

Running head: MARKETING
The Business of Fashion
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The aim of the report is to provide an insight into the business of fashion by comparing three
well known handbag brands like Chanel, Louis Vuitton and Hermes.

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Table of Contents
Introduction:....................................................................................................................................3
Comparison between the brands:.....................................................................................................3
Conclusion:......................................................................................................................................4
References:......................................................................................................................................5

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Introduction:
The report aims at providing an overview of fashion by drawing an insight into the
category by drawing in a comparison between three fashion brands namely Chanel, Louis
Vuitton and Hermes.
Comparison between the brands:
Chanel Louis Vuitton Hermes
Chanel handbags are
considered classic and symbol
of the timeless luxury and act
as perfect addition to girl’s
closet. (Liu, Chen & Zhang,
2011).
Louis Vuitton holds the
topmost spot amongst the
luxury brands since it
responds to the newer
generation of the millennial
shoppers by remaining at the
forefront through the adoption
of street wear fashion (Wang,
Li and Kot, 2014).
Hermes is one of the sought
after handbags and is one of
the most exclusive and iconic
handbags of the world.
Most of the Chanel bags are
made from either caviar
leather or lambskin which is
considered the top quality
leather. Chanel undertakes
durability test of each bag they
sell for ensuring they last for a
Louis Vuitton bags have
extreme durability and can be
used for decades.
Hermes hand bag is made of
leather and is known after the
singer and actress Jane Birkin.
The bag is considered a
fashion symbol due to the
higher price and usage by the

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longer time. celebrities.
Price ranges from $3500 to
$6700
Price ranges between $2120 to
$2760
The price range from
US$11,900 to $300,000.
Conclusion:
On a concluding note, from the comparison it can be found that each of the brands are
unique in their own right and provide a satisfying shopping experience.

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References:
Liu, X. Y., Chen, Y., & Zhang, L. L. (2011). Research on the marketing of fashion luxuries in
China. In Advanced Materials Research (Vol. 175, pp. 843-848). Trans Tech
Publications.
Wang, Y., Li, S. and Kot, A.C., 2014, October. Complementary feature extraction for branded
handbag recognition. In 2014 IEEE International Conference on Image Processing
(ICIP)(pp. 5896-5900). IEEE.