Impact of Brand Personality on Buying Decision

Marketing
5 / 1 4 / 2 0 1 9

Contents
Introduction......................................................................................................................................2
Research objectives.....................................................................................................................2
Survey questionnaire design approach............................................................................................3
Survey type and rationale............................................................................................................3
Time duration...............................................................................................................................3
Type/nature of the respondents....................................................................................................3
Response formats.........................................................................................................................4
Scales...........................................................................................................................................4
Indication of the questionnaire flow and interviewer instructions..............................................4
References........................................................................................................................................5
Appendix..........................................................................................................................................6
Survey..........................................................................................................................................6

Introduction
The research topic on which the questionnaire has been prepared is Impact of Brand Personality
on Buying Decision that is proposed in assessment 1 of this task.
Research objectives
The objective of the research is to study the impact of the brands on the purchasing behaviour of
the customers in regards to the product of company. Further, the objective includes the analysis
of the branding strategies to seek customers in buying the products. In addition, the research
objective is to perform the comparative analysing of the strategies of the companies in different
types of product.