This document discusses conducting research on the market domain of Walmart in Texas. It covers the selected market domain, research approach, challenges, and references.
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Marketing 5/15/2019 Wal-Mart
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Marketing1 Contents Market domain- Walmart................................................................................................................2 Research approach...........................................................................................................................2 Challenges for researching this market domain...............................................................................3 References........................................................................................................................................4
Marketing2 Market domain- Walmart The selected market domain is Walmart that is proposed in the market of Texas to open the store in the market in order to target more customers towards their retail outlets. The market domain Walmart is selected for analysing or conducting the research because the company is considered as the well-known American multinational retail company that operates its business operations as the chain of hypermarkets, discount departments stores, as well as grocery stores with the head office in Bentonville, Arkansas. The company is expanding their business operation across the world due to which the products and services of the company are available in world. Along with this, the market domain that is Wal-Mart is willing to make the investment of approx. $800 million in the new stores in the different market due to Wal-Mart is proposed to Texas market where they can open their new stores (Redman). Thus, it is essential to conduct the research for the Wal-Mart in the market of Texas. Research approach Research approach is the plan and procedure that include the diverse steps of the broad hypothesis that include thorough method of the data collection, analysis, as well as the interpretation of the data that has been collected. For conducting the research, the secondary data collection method is used in which the data is gathered from the sources like journals, articles, books, online sources and many others (Bell, et al, 95). The source that has been used in order to collect the accurate as well as reliable data is online articles, news articles and the website of the company. The online articles will help in getting the latest update for the company as well as the market in which they are offering their services.
Marketing3 Further, the news articles it gives the insight of the accurate and valid evidence related to the data or information that has been used by the researcher for conducting the research. Challenges for researching this market domain The major challenge that will be there for conducting the research for the Walmart Company is that it is vast company with the different business operations. The major challenges that will be faced for researching this market domain is the easy availability of the details related to the place where the domain is looking to offer the products. In addition to this, resources that are required for formation of new stores at the proposed place are required to research. However, the issues occur at the place because of lack of the authentic and reliable details about the Texas on the online sources. The lack of awareness about the Walmart in the market affects the research because the people are not aware about the company that will affect the research conducted. Thus, the challenge is to get the preference of the customers that can be used by the company for their offering in the market.
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Marketing4 References Bell, Emma, Alan Bryman, and Bill Harley.Business research methods. Oxford university press, 2018. Redman, Russell.Walmart unveils store construction plans for six states. Supermarket News. 2019. Web 15thMay 2019.<https://www.supermarketnews.com/store-design-construction/walmart-unveils-store- construction-plans-six-states>