Marketing Strategies for Land Rover Electric Cars

Marketing

Slide 1
Slide 2

Land Rover is a British Multinational luxury car manufacturing company established in the year
1948, England. Founded by British Leyland, the company was acquired by the Tata Group in the
year 2008. The current study will highlight on various topics including the product design, its
price, customer needs & wants, and other marketing operations required to make the product
successful.

Slide 3
Product: The product is the most crucial factor contributing towards the growth and profitability
of the company. It is imperative for a business to produce a product that provides a minimum
level of performance which further helps in consumer satisfaction.

Slide 4
In order to provide value to the customers, Land Rover has started manufacturing electric cars as
it would provide various benefits like:
• Electric cars are comparatively cheaper because they do not require fuel to run instead it
operates on battery which is beneficial as it provides cost advantages to its customers.
• The electric cars do not release any harmful gas which reduces the air pollution and thus
protects the environment,
• The Electric vehicles manufactured by Land Rover are comparatively safer because they
have lower centre of gravity which makes them more stable and less likely to roll over. Also, the
company has introduced several smart features that make them safer and secure.
• It also protects the health of the people as the reduced carbon emissions reduce the air
pollution which further provides fresh air to breathe. Also, the Electric vehicles produce less
sound which reduces noise problems and related illness.
The Electric vehicles have removed the problem of refuelling the car's tank
simultaneously and has also helped in solving a lot of funds of the public. Moreover, with the

help of Artificial intelligence, the Land Rover cars can also self drive through activation of Auto
Pilot mode. Thus, it has made the lives of a car driver more comfortable and safe.
It is important for Land Rover to introduce electric hybrid vehicles as it creates value for
the customers by giving them cost advantages and also increases the brand image of the business
because the innovative approach by the Land Rover will provide them various benefits in the
long run. Moreover, it has also increased the market share of the company by not only retaining
the old consumers but also by adding new consumers which has increased the market share of
the organization. Therefore, it is a win-win situation for Land Rover as the innovative product
has helped the company in increasing its revenues as well as created value for the consumers as
well.
Customer needs: It is imperative for every organization to identify the customer needs and
wants and then develop a product or service accordingly. The process begins with identifying the
problems faced by consumers, developing an idea, converting the idea into an opportunity and
then finally manufacturing the product or service. Also, it is important to perform market
research in order to identify the target customers. For this purpose Land Rover company can
perform STP (segmentation, targeting and positioning) strategy: