Marketing Plan for Coca Cola's Diet Coke

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
P3. Comparison and application of marketing mix................................................................1
TASK 3............................................................................................................................................6
P4. Develop a basic marketing plan.......................................................................................6
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is the important function which is useful in order to exchange the products and
services in the market area. In marketing of products and services, communication plays a
significant role as it helps in guiding people to perform things in suitable manner as it include
important task which is useful in creating value of the products and services within the market
area. This report is going to explore the unique and significant points which are related with the
various activities of market and also undertake the marketing process (Kotler and et. al., 2017).
In an organisation there are many departments which are made in order to perform suitable job
and task to achieve specific goals and objectives. In addition to this, duties of marketing
functions are interlinked with other departments of company and also describe their importance.
This report is based on coca cola which offer carbonated soft drinks and market its products as a
temperance drink and it is going to cover the comparison of strategies which are used by coca
cola and in relation with this, marketing mix is developed for the new product launch and also
describe suitable marketing strategies for it and marketing plan is made for coca cola in order to
achieve suitable goals and objectives.
TASK 1
Covered in PPT
TASK 2
P3. Comparison and application of marketing mix
Marketing mix refers to a system and process which is useful in developing suitable
strategies and activities. So, it is an important technique which is helpful in enhancing the
reputation of company in order to provide products to them and sell them in unique manner
(Extended Marketing Mix (7P's), 2018). This can be understood with the help of suitable table:
Basis Definition Coca Cola Red Bull
Product It refers to those items
which are sold by
company as it include
features and benefits
which customers enjoy
Coca cola boasts a
strong product line and
provide various kinds
of products in different
countries and
Red bull offer various
kinds of products
which include its
energy drink, sugar
free drink, zero
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while purchasing
products and services.
It describe the item
which is developed to
satisfy the needs and
requirements of
specific group.
segments. Coca cola
offer suitable products
to various areas by
determining the taste
and preferences of
customers. Currently,
company put emphasis
on its new product
which is diet coke by
analysing the health of
their customers.
calories, simple cola
and so on. In addition
to this, company also
sell, apparel, media
products and other
related accessories
(Erevelles, Fukawa
and Swayne, 2016).
Place It depicts the venue
and places in which
goods and services are
produced, sold and
distributed among
their respective
customers. In order to
distribute a product,
place and distribution
channel is important.
Coca cola has its
presence in around
200 countries and also
has effective
distribution network
which not only covers
the urban areas but
rural areas also. For
this, company develop
suitable drinks by
using their secret
formula and also
provide their goods to
different areas of
world.
Red bull is available in
around 169 countries
and also sell its drinks
with the help of
distributors and
resellers like
supermarket chain,
bars and restaurants.
For this, company does
not use online sales
channels in order to
sell its drinks.
Price It refers to the amount
which is customers are
willing to pay in return
of their purchasing and
The biggest
competitors of coca
cola in soft drinks and
beverage industry is
Currently, red bull use
premium pricing
policy as it is
considered as the most
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