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Essay on Marketing - Apple and British Red

   

Added on  2020-06-04

10 Pages2835 Words46 Views
INTRODUCTION TOMARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques used in Titan airlines and Emirates airlines.......................................1P2 Limitation and constraints of marketing................................................................................2TASK 2 ........................................................................................................................................3P3 Uses of marketing research for developing marketing plan by Apple...................................3P4 Use of marketing research in marketing planning.................................................................4TASK 3............................................................................................................................................5P5 How and why groups of customers are targeted....................................................................5TASK 4............................................................................................................................................6P6 Marketing mix for a new products and services....................................................................6CONCLUSION ...............................................................................................................................7REFERENCES...............................................................................................................................8

INTRODUCTIONMarketing is a management process through which goods and services move fromconcept to the customer. It is very essential for a company because it helps in achieving thedesired result or outcome (Nulsen, Faria and Roussos, 2014). This project is based on Apple andBritish Red cross which deals in aviation sector and provides best services to customers. Thisproject will explain about the marketing techniques and on what basis ,customers are selected fornew products or services and how marketing mix are developed for new products or services.TASK 1P1 Marketing techniques used in Titan airlines and Emirates airlinesThere are many types of marketing techniques that are used by company which are asfollows-Strategy Of Apple company- It uses the following marketing strategy-Ansoff 's matrix-◦Diversification- Diversification is the most risky growth strategy because thebusiness is going to capture new products that they have little or no knowledge. ◦Product Development- Product development is very suitable for business who wantsto remain competitive in the market by differentiating their products.◦Market Development- Market development is where a business tries to find tomarket its present products into a new market. It could be geographically, new type ofdistribution or not similar pricing policies to draw different type of customers.◦Market Penetration- Market penetration is where a business concentrates on sellingtheir present products into the present market. It is less risky.British Red Cross relationship marketing- The process of bringing the buyers andsellers together ,forming a strong intact bond is known as relationship marketing Organisationcan do this by two forms-Lifetime Customers - lifetime customer is someone who remains a loyal to the brandand for British Red Cross it is essential that they know details of each of their customers,so if they need to update their customers with any forthcoming events or need help toraise funding then they could use their personal details to inform them (Gopaldas, 2015).1

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