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Develop a Marketing Campaign

   

Added on  2021-06-15

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Running head: MARKETINGDevelop an Advertising CampaignName of the Student:Name of the University:Author’s Note:
Develop a Marketing Campaign_1
2MARKETINGTable of ContentsIntroduction......................................................................................................................................3Brief description of the product.......................................................................................................3Advertising objectives.....................................................................................................................4Role of campaign objectives in fulfilling the legal and ethical requirements.................................4Target Audience...............................................................................................................................5Environmental Analysis for the product/Customer.........................................................................5Budget preparation...........................................................................................................................7Schedule for the proposed advertising activity................................................................................7Conclusion.......................................................................................................................................9References......................................................................................................................................10
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3MARKETINGIntroductionAdvertisement of a product is crucial for every business organization to enhance theawareness among the target customers. However, it is important to select the type ofadvertisement based on the product category. In order to create awareness among the customersadvertising campaign is an effective method of the product promotion (Parente and Strausbaugh-Hutchinson 2014). Advertising campaign includes a group of messages that are similar in nature.However, the time frame of the advertising campaign is specific and well-defined. The mainpurpose of the advertising campaign is to inform the people about the product and to convincethem to purchase the product. This study deals with the effectiveness of advertising campaign inthe context of Scheckter's Organic Original Energy Drink. This is a healthy drink offered byWoolworths across Australia.Brief description of the productWoolworths is an eminent retail sector in Australia. It has a large supermarket chainacross Australia. However, in the recent years, people are more health conscious. Based on thecurrent demand of the people, Woolworths has introduced Scheckter's Organic Original EnergyDrinkin their store. This organic drink is manufactured by Scheckter, which is a UK basedmanufacturer. Therefore, this energy drink is delivered to Woolworth's store to meet the currentdemand of the people. Scheckter's Organic Original Energy Drink is a healthy drink and it is freefrom artificial color and flavor (Woolworths.co.za 2018). No preservatives and taurine are addedto this drink. The major ingredients of this drink include sparkling water, organic elderberryjuice, concentrated fruit juice, organic ginseg, organic ginkgo biloba, natural caffeine, organiclemon juice, organic raw cane sugar and organic pomegranate juice. However, health drink is a
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4MARKETINGcommon drink for everyone. Especially the children and the young aged people take an energydrink to get refreshment in their routine bound life. Hence, Scheckter's Organic Original EnergyDrink is a healthy drink for people as it contains high nutritional value and zero additives. In therecent years, Woolworths has taken initiatives to create awareness among the people regardingthe effectiveness of the organic drink. Thus, they have decided to organize an advertisingcampaign to introduce Scheckter's Organic Original Energy Drink among the target people. Advertising objectivesThe campaign advertising of Woolworths for Scheckter's Organic Original Energy Drinkincludes the following objectives:To develop a strong brand image and increase awareness among the customers bydelivering appropriate product informationTo influence the purchasing decision of the customers by keeping their valueTo enhance the market share and growth through the selling of the productTo maximize the perceived valueRole of campaign objectives in fulfilling the legal and ethical requirementsAn organization needs to consider ethical requirement while advertising a product.However, often the customers are diverted by the false messages during the advertisement(Wang et al. 2018). As a result, they take wrong decision while purchasing the product.Woolworths tries to develop a strong brand image by delivering appropriate product information.Their advertising campaign for Scheckter's Organic Original Energy Drink focuses on deliveringdetailed product information to the customers. According to the Competition and Consumer
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