Marketing Strategies of Aldi in Australia

The report analyzes the strengths, weakness, opportunities and threats that can be faced by Aldi in Australia. It identifies the strategies of the organization with the help of 4P’s. It determines the cost leadership strategy of Aldi, generic strategies of the company and the positioning strategies of the company in the existing Australian market. Further, the report provides suggestions and recommendations with the help of Ansoff matrix, which can help the business organization to ensure sustainability in the long run.