Contemporary Issues of Sustainable Marketing

Marketing

Table of Content
 Introduction
 Demonstrate understanding of contemporary issues of sustainable marketing
 Issues for socially responsible marketing
 Recommendations
 Issues for environmentally responsible marketing
 Recommendations
 Conclusion
 References

Introduction
 The background of marketing is assessing of product and services manufacturing, producing, assembling
and promoting in the competitive market. It fulfil the needs and wants of consumers through delivering the
services. Marketing is a typical responsibility for managing and controlling which produce the marketing
raw material along with facilitates support. The major responsibility that consists by the organisation
perspective which includes the posting advertisement, communicate with local vendors or through social
media platforms which provide marketing promotional services in perspective of product and services.

Demonstrate understanding of contemporary issues of sustainable
marketing
 Sustainable marketing refers to the effective promotion of environmental and socially
responsible practices and products and also undertake brand value. Many organisations
use sustainable marketing for the particular product, that nailed the sustainable
marketing. Along with this, it leads to clearly define the goals for the environmental
efforts and socially responsible marketing as it refers to the contemporary description of
environmental approach of marketing which is present for various decades.