Contemporary Issues of Sustainable Marketing

This presentation discusses the contemporary issues of sustainable marketing, including socially responsible marketing and environmentally responsible marketing. It explores the challenges faced by companies like Marks and Spencer and provides recommendations to overcome these issues. The presentation also highlights the importance of developing a social mission, establishing realistic goals, and educating employees for socially conscious business practices. Additionally, it addresses the issues and recommendations for environmentally responsible marketing, such as the need for standardization and avoiding green myopia. Overall, the presentation emphasizes the significance of sustainable marketing in today's business environment.