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Interrelation of marketing with other business function of British Airways The marketing is a function which is very important for British Airways to sustain in the highly competitive world. This is majorly because of the reason that without marketing the company cannot survive in the highly competitive market. Also, the marketingfunctionisrelatedto allthe otherfunctionperformedin British Airways.Theinterrelationofmarketingdepartmentwithotherfunctional department of British Airways is discussed in the following points- Marketing and finance-this is the most important relation of marketing with the finance. This is majorly because of the fact that the marketing is an important function as without this the company cannot grow. In the same manner the finance is the one thing without which no activity of the business is done and the marketing department requires heavy funding. Thus, the marketing department passes its marketing budget to the finance department and if the finance department approves it than the marketing department get the money. Marketing and research and development-the business world is very dynamic and ever changing and for this it is very necessary for the company to study these changes. For this British Airways has research and development department which continuously researches for the latest new changes. In the field of marketing also there are many changes so the marketing of British Airways is dependent on research and development department for new updates relating to marketing tools and techniques. Marketing with Information Technology function-there is a great link between marketing and IT function because in the current world the there are many new technological advancements and this need to be taken into consideration. In field of marketing there are a good deal of technological advancement like use of social media marketing, email marketing and many others. Thus, this knowledge can be gained with help of the IT department only. Thus, there is interdependence among both the IT and marketing department. REFERENCES Shaw, S., 2016. Airline marketing and management. Routledge. Kotabe, M. and Helsen, K., 2020. Global marketing management. Wiley. Marketing with operations-operations deal with the making and taking care of product and services with which, the company is dealing. On the other hand, marketing deals with researching for the needs and preferences of the consumers within the market. The marketing function researches for the requirements of the consumer and then passes this information to the operations team, and then they make necessary changes in the products and services of the company.