Procter and Gamble: Marketing Analysis of Ariel Detergent

Running head: MARKETING 0
“Procter and Gamble”

MARKETING 1
“Executive Summary”
The famous detergent that has been opted for this report is ‘Ariel’. In addition, Ariel has been
considered as Procter and Gamble product. The first part of the report contains the discussion
made on the analysis of the external and internal factors. This analysis has been done with the
help of tools named as ‘Pestle Analysis’ and ‘SWOT Analysis’. The second part of the report
contains the explanation of the significant concept named as USP concept of Ariel product. In
addition, in this part the focus given on the various strategies, which assists the company and
helps the company in attaining the targets and goals. Moreover, this part also covers the
description of the smart goals, which guides the company in acquisition of the set targets. At the
end of the report, the recommendation suggested is for the marketing mix, which is related to
Ariel product. This mix helps the company by providing the direction and boosts the successful
ratio in the international market.
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MARKETING 2
TOC
“Executive Summary”................................................................................................ 1
“Introduction”............................................................................................................. 3
“Task First”................................................................................................................. 3
“External Environment and Internal Environment”....................................................3
“SWOT ANALYSIS: Internal environment”................................................................3
“Pestle analysis”..................................................................................................... 5
“Company’s competitive advantage edge: USP”........................................................7
“Differential advantage”......................................................................................... 8
“Evaluation of Current marketing strategy”............................................................8
“Task Second”............................................................................................................ 8
“Segmentation, targeting and positioning”.............................................................8
“Targeting”............................................................................................................ 10
“Positioning”......................................................................................................... 10
“Smart recommended objective and goals”..........................................................11
“Strategies that are recommended and it is related with the marketing mix of Ariel”
................................................................................................................................. 11
“Product”............................................................................................................... 11
“Price”................................................................................................................... 11
“Place”.................................................................................................................. 12
“Promotion”........................................................................................................... 12
“Conclusion”............................................................................................................. 12
“References”............................................................................................................ 13
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MARKETING 3
“Introduction”
The brand of the detergent, which has been opted for this paper, is ‘Ariel’. There are two task
explained in this report. The emphasis of the first task is on marketing audit of the company.
This part also covers the SWOT analysis, USP concept competitive advantage, and market
position analysis. The second task covers the explanation of goals and objectives of the
company. In addition, this part contains the product’s segmentation, product’s targeting and
product positioning in the market. Overall, the explanation of the two tasks is based on the
research, which is related with the enhancement in the company’s market share. In addition, this
discussion helps in increasing the profits of the company and builds up the reputation of brand.
“Ariel” is among the superb detergents, which offered to consumers globally. In 1967, this
product was introduced. The “Ariel” is considered as the “Procter and Gamble Company”
product. This Company is one of the leading international organizations of consumer goods in
America. Its main branch is situated in Ohio in US at Downtown Cnicinnat. This company is
placed in eighty countries. In addition, this company is counted among the credible brand that
has builds the trust in customer’s lives. The countries in which “Procter and Gamble Company”
is situated are Asia North America and Germany. The different subsidiaries, which are also
offered by the company for the market for example shaving products such as ‘Gillette’. However
the emphasizes of “Procter and Gamble Company” is on detergent products marketing like
‘Ariel’ as this detergent one of the leading detergent products in the global market in the terms of
product sales (P&G, 2019).
“Task First”
“External Environment and Internal Environment”
“SWOT ANALYSIS: Internal environment”
a.) “Strength”
‘Ariel’ is the famous detergent articles that the “Procter and Gamble Company” have. As per the
observation, the company sustains the best brand reputation in the international platform. In
addition, P&G Company is also among the Ariel’s parental organizations. In the detergent
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