Technological Advancements in the Hotel and Hospitality Sector

Running head: MARKETING
MARKETING
Name of the Student:
Name of the University:
Author’s Note:

MARKETING 2
Table of Contents
Introduction......................................................................................................................................3
Background......................................................................................................................................3
SWOT Analysis of Hotel Rydges Sydney Airport..........................................................................3
Technology......................................................................................................................................4
Online marketing&Mobile...........................................................................................................4
Future Technology...........................................................................................................................6
Roombler......................................................................................................................................7
Science fictitious rooms...................................................................................................................8
VR technology.................................................................................................................................8
Workforce ready..............................................................................................................................8
KWHotel Pro................................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
Appendices....................................................................................................................................12

MARKETING 3
Introduction
Hotel and hospitality sectors are largely dependent on modern technological
advancement. In order to survive in the tough competitive market of the 21st century, all the
hotels must utilize the technological aspects like automated self-service, self-check-in and check-
out services and other such aspects. VR or virtual reality is gaining ground rapidly in the hotel
and hospitality sector as it helps in forming a personal connection with all the customers.
Background
Hotel Rydges Sydney Airport is one of the well-known hotels in Australi, Sydney. It is
located in a very busy and posh location that is Sydney Airport. As a result of this, the hotel
always gets a huge inflow of tourists (www.rydges.com. 2019). Particularly tourists belonging to
the business classes are a majority in this hotel. Thus the hotel has to continuously upgrade their
SWOT Analysis of Hotel Rydges Sydney Airport
Strengths (S)
 Good location
 Effective service
 Loyal customers
 Good positioning map
Weaknesses (W)
 Lack unique competitiveness
 Organization inefficient
 Insufficient investment in
Technology

MARKETING 4
Opportunities (O)
 The development of Tourism and
Hospitality Industries
 The number of tourists in
Tourism in AUS
 The development of technology
Threats (T)
 Lots of competitors
Technology
Online marketing&Mobile
Technology is one of the most useful tools that must be developed by the hotel and
hospitality sectors in order to provide a better customer facility. Technology is used for working
with the remote employees which will help the hotel to get a multidisciplinary knowledge. Apart
from this technology can be used for making the work of the hotel staffs much smooth and also
less time consuming (Niewiadomski 2016). This will help them to carry on much of their hand
based or manual work through the help of machines. As far as the modern or current situation of
the hotel is concerned they are being able to use the technological aspects for providing a better
service to their customers. They have equipped their rooms with modern technologies so that