Marketing - A case study of LuLu Hypermarket

Marketing: A case study of LuLu hypermarket

Group members’ name
Serial no. Names of the
team members
Activities
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Introduction
 Marketing is one of the aspects, which enhances the stability in the
relationship between the buyers and sellers.
 Tactful approach of the sellers is effective for achieving the satisfaction,
trust, loyalty and dependence of the buyers
 Strategic approach towards marketing of the products is effective for
achieving the desirable outcomes.
 Product lines are expanded for broadening the scope and arena of the
brand image.
 This assignment intends to shed light on the ways and means adopted by
the LuLu hypermarket for increasing the product line.

Background of the company, LuLu
 Type- Hypermarket
 Industry- Conglomerate
 Number of locations- 188 stores
 Operational areas- Asia, Africa, Europe, America
 Annual revenue- $6.3 billion (according to the reports of 2016)
 No of employees- 57,000
 Key Products- Food, beverage, household appliances, electronics,
beauty, pet foods among others
 Customers- 1,100,000
 Tagline- “Where the world comes to shop”