Amara Halal Cosmetics Market: Positioning, SWOT and PESTLE Analysis

M A R K E T I N G

About Amara Halal cosmetics market
Due to the limited choice for the Muslim
women’s, Amara Halal proves to be the
fastest growing consumer segment for the
Malaysia.
It believes in using ingredients that does not
harm the customers in any way
The mission of the Amara Halal is to provide
those cosmetics that contain all-natural
ingredients that are permissible under
Islamic principles.

Positioning analysis for the Amara Halal Cosmetics
It is true that rising awareness regarding the
advantages of using skin care tends to drive the
growth in skin care segment.
It also markets the complete line of the Halal
cosmetics to the Muslim women. Besides this, all
the raw material used in making the cosmetic
products are taken from the plants instead of the
animals. High breadth of products and high quality
Halal
Cosmetics

Competition has proved to be the major
threat for the Halal cosmetics.
Strengths Weaknesses Opportuni
ties
Threats
Wider
reach
Free from
alcohol and
animal
testing
Lack of
standardizatio
n
the overall
Halal
cosmetic
industry is
expected
to increase
in the
growing
Muslim
population
Threat of
competitio
n