Marketing Across Culture

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Added on 2023/01/18

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This assignment discusses the concept of marketing across culture and its importance for global organizations. It includes a cross-cultural analysis of the UK and China, examining social and cultural factors affecting the marketing mix. It also explores different market entry strategies for expanding business operations in international markets. The case study focuses on Oliver Spencer, a UK clothing brand, and its plans to enter the Chinese market.

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Marketing Across Culture

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