Marketing across Cultures

CW1 (1500) + CW2 (3000)

Marketing across Cultures

TABLE OF CONTENT
INTRODUCTION..............................................................................2
Evaluation of key traditional CCA techniques....................................................................................2
Comparison of key aspects................................................................................................................4
Recommendations and conclusion....................................................................................................5

INTRODUCTION
Marketing across cultures can be understood as one of the most important and widely
growing aspects where new functional domains among various companies are worked on
collaboration within each other and also varied new domains worked on. With growing
working innovation demand among companies there is large active demand within new
scenarios for companies to focus on for larger diversity within management employees. The
report will be explaining key perspectives of three traditional cross cultural analysis
techniques and comparison of these key perspectives. The report will be also discussing
analysis of various new recommendations regarding CCA techniques and varied parameters,
which are highly essential for gaining larger diversity within employees workforce.
Evaluation of key traditional CCA techniques

There are various cross cultural techniques which enable to analyse how cross cultural
working aspects are taken under focus for pertaining diversity among employees under focus
and for generating larger evocative analysis to pertain ethical standards. The cross cultural
techniques have been understood as one of the most actively growing concept where in
traditional century there were theories to build effective strong communities and also evolve
fundamentally (Podsakoff,. and Podsakoff, 2019).
 Hofstede’s cross cultural dimension theory: According to the most popular theory for
analyzing cross cultural diversity within societies people in individualistic societies,
they are expected to take care for themselves and also for focusing new vision. There
is collectivism culture where people view themselves with various members and
including extended family members who are highly important within family members
There is focus on family members and are expected to take high effective
responsibility for caring each other, in regards to power distance there are various
countries having varying levels of diversity within distribution of unequal power and
uncertainty avoidance is also one of the largest factor.
The uncertainty avoidance takes into consideration the fact that extent to
which society feels threatened under various situations, variably large focus is given
to strong diversity strength. The masculinity and femininity examines varied
dominant values of cultures and determines values which land on spectrum, in which
masculine factor holds assertiveness as well as factor for caring for others. The long
term orientation looks at extent on how society within working respect for traditional
parameters, to fulfil social obligations and also wider future oriented values where
persistence and thrift are worked on (Scullion and Mullholland, 2020). The model
further brings focus on dimensions such as identity, power, gender, uncertainty and
time which bring on wider scope towards cultural value diversity dimensions.
 Another cross cultural theory is Hall theory cross cultural analysis technique enables
us to analyses it is best noted for three principal categories of how culture within
various aspects in countries differ within context, space and time. This is applied to
field of undertaking of various cultures, and intercultural communications for
analysing diversity within various phenomenon measures of efficiency. The high
context culture specifies various contextual elements that help people for
understanding rules, where efficiency is lacking and also it may create confusing
aspects for people who do not understand unwritten rules. On other hand the low

context culture very little is taken for granted and this means that under this large
explanation is required and also it means fewer chances of misunderstandings are
there.
This model refers to culture as screen, where references on visible cultural
aspects are focused on towards specific culture scenarios, presenting themselves and
interactions among people.
 Symbolic interactionism is also one of the important social cross cultural theory that
focuses on relationships among individuals in society and to build communication
where exchange of meaning is focused through various language and symbols. This is
believed to be way by which people makes sense of social words where there are
various paradigms to build new governing scenarios for enforcing high standards of
diversity goals within large sections of people. Under this gender, colorism and
relationship goals are worked on where people act towards things including variable
meanings they have for each other in communities. The symbolic three core principles
of symbolic interaction perspective of learning are based on meaning, language and
thinking principles where symbolic interaction theory acknowledges principles of
meaning as centre of human behaviour which enable large perspectives wider and
also to focus on keeping diversity high.
There is also wider focus to bring larger people under cross cultural diversity
aspects where there are large sections of people also using wide goals and new
working strengths, for gaining wider new strength analysis onto larger grounds. The
symbolic interaction theory shall be focusing ahead to gain new working synergy of
larger parameters and to enforce new structural goals encompassing active diversion
of thoughts within vision formulated arenas (Piekkari, Welch and Zølner, 2020). The
model also further enables to gather direct contact, and established new scale
interactionism for higher functional varied growth.
Comparison of key aspects
There are various factors which enable us to compare within theories which are
discussed above which enable us to analyse new growth parameters to bring on larger factors,
for keeping up with new diverge paradigms. Comparison of old techniques enables us to

understand there are various factors which are competently worked on and shall be worked
on for generating focus for generating new cross cultural techniques
 Hofstede’s cultural dimension theory is wide as compared to Hall Theory where there
is divergent factors analysis and also wider focus towards gaining new advanced
working parameter to gain focus on larger new arenas. This dimension theory has
wide reach and also technically determined focus on generating advanced reach
within various arenas where Hall theory of cultural dimension theory is lacking
efficiency. The comparison is also widely focusing for keeping up with new working
growth productivity and innovation where larger vision shall be widely developed on
new working grounds (O’Leary, 2016). There shall be focus towards gaining new
functional innovation and also leverage larger diversity on varied grounds to enrich
new synergy of gaining wider productive paradigms of diversity. The Hofstede
cultural dimension framework theory is used to understand wide range of differences,
among cultural factors across various countries within global domains. Focused on
power, cultural factors among working parameters which enable to identify new
range of diversity standards.
 The hall cross culture theory of cross culture analysis has been lacking varied
determinants and vision oriented growth aspects, and also to potentially growth strong
synergy in longer time run. Hofstede cultural theory is more specific and innovatively
diverse for in depth analysis, as compared to hall cross culture theory. With changing
perspectives of culture scenarios there are various new working parameters worked
on, which shall compose high growth functional domains and also to enable new
capabilities generated worked on. The cross cultural theory has been widely growing
as one of the main domains and new focused larger paradigms where new ethics shall
be also enabled to form evocative chains of communication. This is also largely
worked on by generating smarter operational scope horizons and to generate
motivation within working diversity to be worked on. The theory also lacks
productive display on factors where generosity is highly wide and also for keeping up
with new work determinants, to leverage on new scenarios and also to promote wider
hemispheres.
 The symbolic interactionsim theory is analysed as one of the another informative
theory and highly governed to be informative analysis where wider focus is pertained
towards gaining larger goals towards working under theory and also to keep up with

diversity. The theory however is been widely lacking new governing scenarios and
also to keep up with new working growth scenarios where large functional new
potentialities are lacking and also to pertain focus towards larger vision. The theory
when implemented in modern time where practical synergy will enable to grow
widely on varied paradigms and to keep focus towards setting new vision within
wider horizons and also to generate unity in diversity where there are varied new
quests analysed (Meares, and Bennett, 2020). The main principle within symbolic
interactionisim theory is based on aspect, where human actions and interactions are
understandable because of easy exchange of ideas. Symbolic ideas for better
compatibility analysis, is one of the key factor which significantly differentiates from
other two models.
Recommendations and conclusion
From the above analysed aspects in report it can be concluded in detail that cross
cultural diversity factors, brings specific range of parameters for specific competent cultural
growth among national and international domains. The above theories of cross cultural
analysis has identified various fundamental aspects where traditionally various living
phenomenon aspects have been analysed , but with changing demands of larger workforce
diversity among people within companies there is larger demands to be factored on.
Companies within the changing hemisphere of time and factored innovation have been
demanding new active growth scenarios and also using varied new advanced efficiency levels
which has high competent factor. New advanced working aspects shall be worked on and also
varied new larger working parameters shall be actively done, to grow on synergy paradigms
to evolve on larger aspects and also for growing on new avenues. There is strong demand
within wide competitive aspects among companies within new aspects, where larger
efficiency paradigms such as determinants on new quest goals and larger wider technical
goals for keeping up with innovation.
Report has also concluded factors of traditional cross cultural theories analysis where
some working aspects are widely lacking and also for gaining working innovation, where
modern approaches shall be enabled. It can be also understood that cross cultural analysis
development is highly evolving scenario where various new working innovation within ideas
shall be built on and also for gaining stronger diversity standards. Here, the report has also
concluded that varied components aspects of keen scenarios have been built focus towards

active gaining larger goals, to promote high ethical diversity. There is also larger goal among
new scale working scale where employees within companies shall be composing strong
working synergy, of varied new growth goals in future performance levels and also for
scaling new functional potentialities. There shall be new cross cultural theories formed on by
focusing towards new advanced determinants, leveraging higher advanced new goals
formulation which will enable delivery of wider competent measures (Ollila and Yström,
2017).

REFRENCS
Books and Journals
Meares, M. M. and Bennett, J. M., 2020. Cross-Cultural Management and Intercultural
Communication. The SAGE Handbook of Contemporary Cross-Cultural
Management, p.313.
O’Leary, J., 2016. Do managers and leaders really do different things. HBR Harvard
Business Review.
Ollila, S. and Yström, A., 2017. An investigation into the roles of open innovation
collaboration managers. R&D Management, 47(2). pp.236-252.
Piekkari, R., Welch, C. and Zølner, M., 2020. 10 The Uneasy Relationship Between the
Case Study and Cross-Cultural Management. The SAGE Handbook of
Contemporary Cross-Cultural Management.
Podsakoff, P. M. and Podsakoff, N. P., 2019. Experimental designs in management and
leadership research: Strengths, limitations, and recommendations for improving
publishability. The Leadership Quarterly. 30(1), pp.11-33.
Scullion, H. and Mullholland, M., 2020. Global Talent Management. The SAGE Handbook of
Contemporary Cross-Cultural Management, p.212.