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(PDF) Marketing Across Cultures

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Added on  2021-02-19

(PDF) Marketing Across Cultures

   Added on 2021-02-19

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Marketing Across Cultures CW1
(PDF) Marketing Across Cultures_1
Table of ContentsINTRODUCTION...........................................................................................................................3TOPIC: “Cross-Cultural Analysis – are traditional techniques such as Hofstede, Wills et al, Halland Hall, Trompenaars still relevant in the 21st Century?”.............................................................3TASK 1 Critical evaluation....................................................................................................3TASK 2 Comparison..............................................................................................................5TASK 3 Relevance and conclusions......................................................................................5REFERENCES................................................................................................................................7
(PDF) Marketing Across Cultures_2
INTRODUCTIONCross culture can be referred to as the business environment which facilitates interactionof people belonging to various nations and having diverse set of ideologies, views, opinions andpractices. This can be applied in corporate context by looking upon the initiatives undertaken byan organisation to determine the differences lying between the host and foreign country. Whileunderstanding this in business context, it is seen as the efforts of a company so that they caneasily communicate with one another professionally with different cultural background. Tofacilitate this, businesses require extensive training and employee support through which theycan easily expand into a new country. The present project (Course Work 1) is focussed uponliterature review conducted to gain knowledge of the different frameworks pertaining to crosscultural analysis(Ordóñez and et.al 2019).TOPIC: “Cross-Cultural Analysis – are traditional techniques such as Hofstede, Wills et al,Hall and Hall, Trompenaars still relevant in the 21st Century?”TASK 1 Critical evaluationCross cultural analysis is essential to be conducted by all the business organisations whointend to expand their business in new countries by marketing over cultures. In this regard, it canbe analysed that there are a number of cross cultural analysis models that are taken intoconsideration before gaining access into a foreign nation. Specialists who have expertise withinthe area of business as well as management have developed a number of detailed literatures oncultural theories and models. Such theories are scattered and only some of these are actuallyapplied to global corporate context(Marsh, 2016). These models tend to serve as fundamental aswell as stepping stone to gaining comprehensibility of the culture of a nation in relation to globalbusiness and management. Some of these models are reviewed as well as analysed underneath.Also, their perspectives along with approach towards the issue of culture and marketing arepresented as follows:-Hofstede Cultural Model: The psychologist Dr Geert Hofstede devised this culturaldimensions model on the basis of conduction of research for around a decade(Feskens and Hox,2018). Since that time, this framework became a globally renowned standard for gaining in depthcomprehensibility of cultural differences lying between 2 or more nations. This model wasdevised by the respective psychologist post the comprehensive study of people who operated as a
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