(PDF) A critical analysis of studies on Sustainable Development

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Added on 2019-12-04

(PDF) A critical analysis of studies on Sustainable Development

Added on 2019-12-04

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Critical analysis of anacademic article related toSustainability1

(PDF) A critical analysis of studies on Sustainable Development_1

TABLE OF CONTENTSIntroduction......................................................................................................................................3Main body .......................................................................................................................................3Marketing activities and management ........................................................................................3The concept of environment dominant........................................................................................3The key differences between conventional marketing and sustainable marketing .....................4The concept of macro marketing and management ....................................................................5Benefits of sustainability in marketing and management............................................................5Conclusion ......................................................................................................................................6References........................................................................................................................................72

(PDF) A critical analysis of studies on Sustainable Development_2

INTRODUCTIONIn the present scenario, sustainability has emerged as one of the most crucial aspect allacross the globe. Furthermore, it can be stated that the activities and operations of businesses areaffecting environment to a great extent and they have also emerged as a threat to the same(Camarero, Carrion‐i‐Silvestre, and Tamarit, 2015). At the time of carrying out theiroperations, it is required by companies to understand significance of protecting environment andsustainability. In simpler terms sustainability can be defined as the process in whichorganizations manages their risk associated with areas such as environment, finance and society.The main purpose behind carrying out this report is to carry out critical analysis of an article onsustainability which has been recently published. MAIN BODY Marketing activities and management Marketing is defined as the process in which various tools and techniques are used bycompanies in order to create awareness regrading products and services among people in themarket. It can be stated that marketing is generally carried out with an objective to increase salesand profits of businesses. As per the view of Chhabra, (2015) to a certain extent marketingactivities are held responsible for the damages and harm which is caused to environment.Another key area which can be held responsible is the management practises of a company.Therefore, it can be expressed that at the time of carrying out their operations and activities it isrequired by organizations to look at consequences of the same in long run. According to Ryalsand Macdonald (2015) businesses should look after the concept of economic sustainabilitywherein they can develop long lasting system of trade which posses very less impact on theenvironment. It can be also stated that rather than focusing only upon achieving higher sales andprofits, it is required by companies to take care of aspects such social, environmental andeconomic development.The concept of environment dominantAs per the view of Kim and Schellhase, (2015) the term global economy and ecology areinterrelated and interdependent with each other. Furthermore, countries and businesses haveachieved their respective economic growth by carrying out utilization of different environmental3

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(PDF) A critical analysis of studies on Sustainable Development