Marketing Activities Assignment
Added on 2020-06-03
11 Pages2495 Words108 Views
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MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1Q1 Introduction of Zoopla (non-profit).......................................................................................1Q2 Analysis of PESTLE, SWOT, competitor and marketing mix.............................................1Q3 Challenges faced by organization.........................................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................3
INTRODUCTIONMarketing is a continuous process whose main objectives is to offer best products orservices to distinct consumers. In fact, companies are using various modern technologies topromote their company items at different marketplace . Basically, main objective of advancedequipments is to attract minds of domestic as well as foreign clients (Jobber and Ellis-Chadwick,2012). Zoopla property plc (ZPG) is non profitable British organization which is partially ownedby Daily Mail and general trust as well as estate agent. Their main objective is to concentrate onoffering an effective opportunities to users that is to accessing to information such as; cost ofhouses, trends of regions, statistics and exiting value of properties of UK. Therefore, assignmentis focussing on various marketing activities adopted by enterprise for attaining their setobjectives. Analysis of PESTLE, SWOT, rivalries and 7 P'S is going to outlined in this project. Q1 Introduction of Zoopla (non-profit)Zoopla is British property company whose main motive is to provide accurateinformation about domestic as well as foreign lands. It is partially owned by non profitorganization that is general trust and daily mail. Primarily company was identified in around2007 as Zoopla and later on in almost 2008 its first website was launched whose main motive isto provide accurate data about property. Furthermore, in coming time firm is acquiring numberof other property handling organizations in order to expand their business across variousinternational boundaries (Brown, 2013). Q2 Analysis of PESTLE, SWOT, competitor and marketing mixAssessment of business environment is indispensable for company success becausecompany policies are depend upon legal norms, acts, political rules, currency rate, resourcesfrom environment and so on. Basically, marketing is all about study of internal and externalelements because it have a major impact on overall performance of an enterprise. In fact, Zooplais famous for its outstanding services across the borders as their main motive is to servecustomers with accurate or corrective data about particular properties as well as helps severalneedy people at the time of requirement. In order to run an effective non profitable company,managers needs to analyse various external and internal factors in order to company can easilyplan their organizational norms for guiding their employees to work in a proper manner. Thus ,an effective assessment of PESTLE is describing as follows:- 1
PPolitical :- advisory bodies are playing a major role in guiding company as well asprotect various buyers and sellers from exploitative activities. However, political members areengaged in designing certain useful norms, fundamental rights for customers, employees, staffsetc. , beliefs , policies, rules and regulations in order to assist company to framed corrective plansby considering rights of every needy people without doing any wrongful conduct. E (Economy):- Currency rate of a nation always fluctuates due to changes in consumerdemand and needs due to emergence of various foreign products (Lovelock, 2011). Thus, it isessential to analyse economy of a nation while doing several marketing activities.Social (S):- Zoopla is mainly depend upon serving various needy people because theirmain target are customers whomsoever requires help in various terms as well as provides conciseinformation about certain property. As a result helps in protecting individuals frommisinterpretation by identifying necessary facts or figures. T (Technological):- Number of modern equipments are emerges which supportscompany while performing their several promotional activities. For example; social media,transaction through advanced sources like online, website designing aids in providing customersabout specific products or services. Legal (L):- Acts are enacted by legitimate bodies as they are responsible for anyamendment as well as designed proper formalities while offering best services to consumers.Main reason behind enforcing suitable law is to minimize the possibilities of fraudulent acts aswell as reduce dangers from societal place (Wilson and et. al., 2016). Environment (E):- resources are considered as a most indispensable factor for success ofan organization because non profitable organization needs to acquire certain assets such as;employees, land and building, plant or machinery and so on. However, success of an enterprise isfully depend upon skilled or talented employees because marketing tasks are accomplished bythem only. 2
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