Marketing Agility in Times of Crisis

MARKETING AGILITY IS
CRUCIAL TO AN
ORGANISATION’S SUCCESS,
ESPECIALLY IN TIMES OF CRISIS

Table of Contents
INTRODUCTION...........................................................................................................................................4
OVERVIEW OF THE COMPANY.................................................................................................................4
Explaining the construct of agility from the perspective of the theoretical framework..........................5
Examining several key themes relating to agility.....................................................................................9
CONCLUSION.............................................................................................................................................14

INTRODUCTION
The present report is based on the topic marketing agility is crucial to an organization success,
especially in time of crisis. The form of the report is 3M. The report will give the introduction of
the company along with it will also give the information that is related to construct of agility
from the perspective of the theoretical framework that is related to organization success
especially in times of crisis. The report will also discuss about the several key themes that are
related to agility that should be explored with you consideration given that is practice and body
of literature. Lastly it will also include the conclusion which is based upon the important points
that are related to contribute to knowledge and demonstrating master lines.
OVERVIEW OF THE COMPANY
3M Company is the American multinational conglomerate Corporation which works in operating
in different fields of industry that is related to worker safety, U.S. healthcare and consumer
goods (Bui and et.al., 2020). The company produces different types of products better over
60,000 under several brands which include laminates, personal protective equipment, paint
protection films, aggressive, abrasives and passive Fire Protection, electric circuits, health care
software, insulating materials and optical films. the total sales of the company in 2018 was
dollars three 2.8 billion along with this it was also ranked as number 95 in the Fortune 500 list
that is of the largest US Corporation along with total revenue. The company has around 93,500
employees working with them and they’re operated in more than 70 countries worldwide. The
company was founded by the five businessmen that is a Minnesota mining and manufacturing
company that is related to mining venture which I started making its first sale on June 13, 1902.
The company is also known as public limited company that serves worldwide and has
headquartered in Maplewood, Minnesota United States. The chairman, president and CEO of
companies are Mike Roman. The first pattern of the company was the launch in 1924 that have
acquires proximately 3000 new patents annually (Fletcher-Brown and et.al., 2020). The company
has also started developing N 95 respiratory mask in 1972 that have filter viral particles along
with this it was also recommended to use at the time of COVID-19 pandemic but supply became
short because of high amount of patient coming day by day. On the comparison to them more of
the other company have already supplied Anne has sold prior to the outbreak. Because of the
shortest the US government asked the company to his stop exporting respiratory master different