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Marketing Mix, Differentiation, Segmentation, Total Products - Burberry

   

Added on  2022-12-28

9 Pages1735 Words58 Views
Marketing
Marketing Mix, Differentiation, Segmentation, Total Products - Burberry_1
ABSTRACT
Marketing is concept that is used for advertising, promoting products and services for
company. Burberry companies multinational luxury brand that used various strategies for
developing their brand images in market. This report explain about marketing mix, segmentation.
Along with also explain about total product concept with segmentation.
Marketing Mix, Differentiation, Segmentation, Total Products - Burberry_2
Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Marketing Mix.............................................................................................................................4
Differentiation and competitive advantage..................................................................................5
Total products and solution offering............................................................................................6
Segmentation................................................................................................................................6
CONCLUSION ...............................................................................................................................7
RECOMMENDATION...................................................................................................................7
REFERENCES................................................................................................................................8
Marketing Mix, Differentiation, Segmentation, Total Products - Burberry_3

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