Marketing Analysis

Marketing Analysis

MARKETING ANALYSIS 1
Contents
Introduction...........................................................................................................................................2
Perceptual Consumer Map.....................................................................................................................2
...............................................................................................................................................................2
...............................................................................................................................................................2
SWOT Analysis.....................................................................................................................................2
Threat and Opportunity.........................................................................................................................3
Recommendations.................................................................................................................................4
Conclusion.............................................................................................................................................5
References.............................................................................................................................................7

MARKETING ANALYSIS 2
Introduction
Marketing analysis is a business plan which contains all the information related to the
operation market of the company. The company develops its strategies in order to achieve the
success in the future (Doz, 2017). The company has to analyse the market before developing
the strategies by using the marketing analysis tool. There are many tools of marketing
analysis which is used by the companies to analyse the market environment such as SWOT,
PESTLE and the many others (Hill, 2017). In this report, the case study of OzCo’s has been
taken to analyse the internal and external environment.
Perceptual Consumer Map
Modern Method
Traditional Method
(Source: By Author)
SWOT Analysis
Strength Analysis
Modern
Method
Traditional
Method
Less Risk High Risk
OzCo’s