Marketing Analysis of Nike | Report

Running head: MARKETING ANALYSIS OF NIKE
MARKETING ANALYSIS OF NIKE
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1MARKETING ANALYSIS OF NIKE
Executive Summary
This report discusses on the marketing strategy of Nike and contains important portions
including segmentation, targeting, and market positioning, marketing mix strategy and
changing nature of the contemporary market. The wide range of products that the company
provides and the ways in which it has always been unique from its competitors has also been
discussed. The revenue chart of Nike in the year 2015 has been provided so that a clear
understanding of its income can be got. Lastly, in the conclusion section the report
summarizes the finding with respect to the information that obtained or the analysis that was
done.

2MARKETING ANALYSIS OF NIKE
Table of Contents
Introduction................................................................................................................................3
Segmentation..............................................................................................................................3
Targeting....................................................................................................................................4
Positioning..................................................................................................................................4
Marketing Mix strategy..............................................................................................................5
Product...................................................................................................................................5
Pricing....................................................................................................................................5
Place.......................................................................................................................................5
Promotion...............................................................................................................................6
Changing nature of contemporary marketing............................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7