Market Analysis of Tesco : Assignment

Added on - 31 Oct 2019

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Running head: MARKETING ANALYSIS OF TESCOMarketing Analysis of TESCOName of the StudentName of the UniversityAuthor note
1MARKETING ANALYSIS OF TESCOTable of ContentsIntroduction......................................................................................................................................1Recommendation.............................................................................................................................1Target market...............................................................................................................................1New Product description..............................................................................................................2Marketing Mix for new product..................................................................................................3References........................................................................................................................................4
2MARKETING ANALYSIS OF TESCOIntroductionTESCO is one of the well-known supermarkets launched in UK and gives a toughcompetition to its competitors such as ALDI, WOOLSWORTHS and others, which also offer awide range of products like TESCO. It is also known as the multinational shop for groceries inAustralia. The supermarket in this case also sells retail merchandise to the consumers of allrange. TESCO is considered the third largest retailer in Australia after the two super giantsmentioned above (Tesco 2017). TESCO saw its existence in 1919 as a market stall and slowlyemerged from there. Its name slowly became known to others and appeared to the public in theyear 1924. The company stared expanding internationally to other countries in the year 1990s.The products offered by the brand are clothing, electronics, foods, books and others. It has alsoexpanded its market in various types of services such as internet services, financial services andothers. The company offered its products in large volume and at low cost. The marketcapitalization of the brand is about $18.1 billion and is listed in the London Stock Exchange(Tesco plc 2017).The paper focuses on the internal and external environment affecting the companyTESCO and its expansion. Further, it will form a recommendation regarding the target market,marketing mix and product description of the new product that the company is recently aiming tolaunch.RecommendationTarget market
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