2
MARKETING ANALYSIS OF THE CUPPING ROOM
Table of Contents
INTRODUCTION...........................................................................................................................4
DISCUSSION AND ANALYSIS...................................................................................................4
1. Four Product Levels..............................................................................................................4
 Core Product:....................................................................................................................5
 Facilitating Product:..........................................................................................................5
 Supporting Product:..........................................................................................................6
 Augmented Product:.........................................................................................................6
2. Target Markets......................................................................................................................6
 Geographic:.......................................................................................................................7
 Psychographic:..................................................................................................................7
 Demographic:....................................................................................................................7
 Behavioural:......................................................................................................................7
3. Integrated Marketing Communication Mix..........................................................................8
Internal Growth and External Growth Strategy –........................................................................8
Internal Growth –.....................................................................................................................8
External Growth –....................................................................................................................8
Strategy that Engages the Customer –.........................................................................................9
Use of social media as an engagement device and not just as a platform –............................9
Pull Strategy and Push Strategy –................................................................................................9

+13062052269

info@desklib.com

Marketing Analysis of the Cupping Room

Contribute Materials

Related Documents