Marketing Analysis for Samsung Leader | Marketing Plan Paper
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Added on 2020-04-07
Marketing Analysis for Samsung Leader | Marketing Plan Paper
Added on 2020-04-07
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Running Head: Marketing Analysis- Samsung Leader (8)1Marketing Analysis- Samsung Leader 8Student’s NameProfessor’s NameCourse Name
Running Head: Marketing Analysis- Samsung Leader (8)2Executive SummaryThe paper discusses the marketing plan and its control and review of Samsung for their newproduct Samsung Leader 8 product. The paper discusses the SWOT and competitor analysisin order to arrive at a robust marketing plan which can compete with the exiting competitorproducts in the market. The marketing and financial objective of the company is to reach outto a larger consumer base with the lowest operative cost. The marketing plan and the researchis based around achieving these objectives. It includes setting up regional and internationalmarketing teams as well as setting up control and evaluation measures which will bequarterly and monthly as well.
Running Head: Marketing Analysis- Samsung Leader (8)3Table of ContentsExecutive Summary2Introduction-Samsung leader 84SWOT Analysis of the product4Competitors analysis5Target group 5Mission 6Marketing and Financial objectives6Marketing Mix of Samsung7Product7Price8Place8Promotion9Digital Marketing Plan 9Implementation of marketing plan10Control of marketing plans11Action plan to meet marketing and financial goals...............................................12Conclution12
Running Head: Marketing Analysis- Samsung Leader (8)4Introduction-Samsung leader 8The marketplace is a successful platform for the flip-flop phones; especially, Asian marketand companies like Samsung continuously launch new models of flip-flops to fulfill thedemand of the customers every year. The latest offering of the Samsung is “leader 8 flip-flopphone”. The leader 8 phone is built by usingaluminum alloy and supports wireless charger, afingerprint sensor, microSD, and a classic T9 keyboard. The user can take the benefit of itsdedicated buttons for texting. The leader 8 phone also has two embedded cameras, which are12 megapixels and 5 megapixelsrespectively. The phone supports snapdragon 821 processand even includes S voice as an alternative of Bixby.This modern smartphone from Samsungsports a double full HD fantastic screen (AMOLED) with a one-touch exhibition up front andan additional one on the flipped sideways.SWOT Analysis of the productSWOT AnalysisStrengths1)Modern smartphone from Samsung sports a double full HD fantastic screen2)One-touch exhibition up front and an additional one on the flipped sideways3)Embedded with wireless charger and dual-core processor (2.15 GHz)4)Figure reader, Gyroscope, and Geomagnetic sensors5)Multifunctional hotkey with high forte aluminum construction outer body.6)Prominent camera qualityWeaknesses1)Samsung leader looks like the miniature of Samsung galaxy.2)Standard keypad, which identical to the previous model of the Samsung.3)Customers do not know about operating system of the phone4)Price not shared by the company.5)No regular updates about the headset and its technologyOpportunities1)Keypad could have been enhanced to the equal of the best handsets segment.
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