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Marketing and Advertising Law Assignment

   

Added on  2020-04-21

7 Pages1142 Words92 Views
Running head: MARKETING AND ADVERTISING LAW MARKETING AND ADVERTISING LAW Name of the studentName of the universityAuthor note

1MARKETING AND ADVERTISING LAWTable of ContentsQuestion 1........................................................................................................................................2Question 2........................................................................................................................................3Issue.............................................................................................................................................3Rules............................................................................................................................................3Application..................................................................................................................................3Conclusion...................................................................................................................................3Question 3........................................................................................................................................3Issue.............................................................................................................................................3Law..............................................................................................................................................4Application..................................................................................................................................4Conclusion...................................................................................................................................4Question 4........................................................................................................................................5Issue.............................................................................................................................................5Rules............................................................................................................................................5Application..................................................................................................................................5Conclusion...................................................................................................................................5References........................................................................................................................................6

2MARKETING AND ADVERTISING LAWQuestion 1Copyright law in Australia- Copyright is a right of intellectual property allotted to theskills and labors of a person in the expression and creation of ideas that are original. Copyrightlaws protect the original works such as dramatic, literary, artistic and musical works (Joyceet al.2016).Software- Copyright law is intended to give the author of a work a protection for her/hiscreativity without any required formalities, so long as the criteria for the subsistence of copyrightare met.If computer programs were literary works within the Berne Conventions, Australia hasobligations for the protection of them as such and ensuring that protection was in accordancewith the requirement of the Conventions (Atladottír et al. 2013). Data lists- Copyright normally extend to cover original compilation of data. However, theCourts have been careful to make clear that such protections do not cover the data itself but theparticular collections of it. Advertising themes- even the advertisements have several components that involveartistic, literary, musical and dramatic skills, which are to be protected under the classes of work,which has been mentioned in Section 13 of the Copyright Act 1957. Piece of music- In relation to the literary and musical work, the copyright provisioncontinues for a period of 70 years after author’s death (Bently, Lionel, and Brad Sherman 2014).

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