logo

Marketing and Brand Management Assignment

   

Added on  2020-06-04

8 Pages2101 Words56 Views
Marketing and brandManagement

Table of ContentsINTRODUCTION...........................................................................................................................1MODELS AND THEORIES...........................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6

INTRODUCTIONMarketing is the core concept of an enterprise as through this they will be able to enhancethe awareness among all the people. Through this, overall sales can be increased and that willlead them towards success. Brand management is an activity that is used to identify that howgoods and services of particular organization are perceived in the market (Keller, Parameswaranand Jacob, 2011). The brand of firm is depending upon the mind-set of the customers so an entityhas to offer quality or innovative services. This can make a unique image of the industry at themarketplace as compare to other competitors. Through this, their satisfaction level can beincreased that will lead towards the high productivity. The company can add some uniquefeatures into the products so that they can gain the attention of different end users. The presentreport is based on a theme that how brand is different from product and how different goods canhelp the firm in maintaining their status at the market. In this context, the report explains thedifferent theories and models related to the theme. Along with this, it explains the impact ofthese aspects on the services of industry. MODELS AND THEORIESBranding Brand is a term that is used to distinguish an organization and its products from itscompetitors. There are some characteristics such as innovation and uniqueness that can help thefirm in maintaining their position at the marketplace. This depends upon the perceptions that aremade by the customers for company’s products and services. Sometimes, by adopting theconcept of marketing an enterprise can enhance their brand image through promotional andadvertisement activities. As per the views of Hanna and Rowley (2011) branding is the combination ofcommunication and marketing methods that help the organization in attracting number ofcustomers. When the mind-set of service users is get changed for company’s products andservices then their overall image can be improved at domestic as well as international level. Brand perceptionCustomers make perception about the different services of company and on the basis ofthat their brand is get affected. The perception can be identified by conducting the survey in themarket. Some of the surveys are like questionnaire, interviews, observation, focus group and so1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Brand Management Assignment - HP
|17
|6091
|58

Brand Management of Apple Company
|17
|6238
|35

Development of Brand and Marketing Assignment 2022
|11
|3073
|7

Importance of Brand Strategy for Woolworths
|20
|4155
|175

Case Study of Marks and Spencer (M&S)
|5
|828
|46

Global Brand Management: Strategies for Building Brand Equity
|10
|1922
|70