Marketing And Business Adminsitration

Running head: MARKETING AND BUSINESS ADMINSITRATION
MARKETING AND BUSINESS ADMINSITRATION
Name of the Student
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Author Note

MARKETING AND BUSINESS ADMINSITRATION1
Answer 1:
In marketing terms STP denotes segmentation, targeting and positioning. It is a marketing
model that is designed to target the customers that are potentially the best inclined to buy a
specific product. The launch of the Cybertruck by Tesla points towards the utilization of STP
strategy to reach the right customers. The segmentation of the product can be done on the basis
of demographic, geographic and psychographic segments. Concerning the same, the car would
be more important for people of the higher income group who have large businesses, located at
places with significant travel needs and having a pro-environment mindset. In this case the
specific target would be the people that are ready to invest in a unique heavy vehicle that runs on
electricity. The customers of the larger income groups have been targeted subsequently by the
Cybertruck marketers. The positioning of the product is slightly complicated as it is not being
marketed as strictly a transport medium for businesses. In this case the STP of the Cybertruck is
slightly dissatisfying. The truck only seems to target people that are willing to invest in buying
the truck and make its best possible use. The positioning in the market is that of a newly evolved
innovative vehicle for interested buyers only.
Answer 2:
There are many key people in the launch. One of the most important people in the launch
is Elon Musk himself. If the entire launch is considered, there are many other key people
involved in the entire presentation. Franz is another important person who is involved in the
entire marketing and presentation process at the launch. Along with him there are other
important people that help in the testing process of the various attributes of the Cybertruck.
It is important to evaluate the timeline of the events that took place at the launch. Firstly,
it can be seen that Musk explains how revolutionary the new idea connected with Cybrtruck is.
The Cybertruck is projected to be a vehicle running on clean energy that has design concepts to
make it an optimally integrated vehicle. Moving forward, the cars body and the other important
features were explained by Musk. Musk calls his assistant to test a sledgehammer against a
normal truck door and then on the Cybertruck. This was an important part in the development of
the event. This provided the audiences with a kind of shock value that added to the promotion of
the Cybertruck. Moving forward, the window glasses of the car were tested. At first the glass
materials were tested by throwing metal balls on them. However, the second part went bad as
when his assistant threw a metal ball on the actual windows of the windowpanes badly cracked.
This was undoubtedly an incident that was unwarranted. This was a part of the event that went
wrong for the organization. The car’s adaptive air suspension was demonstrated next.
Subsequently, the performance measurements and comparative performances were provided on