Marketing Plan for Christmas Party Event at Royal National Hotel

Marketing and Business
For Service Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Marketing Plan............................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is the procedure of different activities that adopt by the organisation to
promote the buying or selling of a product as well as services. There are consisting of promoting,
selling and delivering products to clients or other businesses. The marketing in the service sector
mainly based on the relationship as well as value (Kwan and Carlson, 2017). It may be used to
market a service or a product. In the hospitality sector marketing plays essential role due to
promote services effectively. The report based on the Royal national hotel which is a 3 star hotel
that situated at Woburn place, Bloomsbury, Central London. The hotel organised a event of
“Christmas Party” to promote their hotel. For this hotel create a marketing plan where mentioned
all the strategies, marketing mix and others.
TASK
Marketing Plan
A marketing plan is an operational written document that develop by the any organisation
in order to promote their products and services effectively. There are the Royal national hotel
create a marketing plan in the context of “Christmas Party” event. Through the event company
increase the customer engagement and sales during the promotional period. There are develop
effective marketing plan such as:
Overview of the company: The Royal national hotel is one of the largest hotel that
situation in the United kingdom. It is 3 star hotel that provides different services to customers.
The hotel have about 1630 rooms spread over eight storeys. The activities of the hotel arrange by
the Imperial London because they have experience to conduct activities of other hotels. The
company wants to promote their hotel in order to increase sales as well as sales. For this purpose
organise a event “Christmas Party” to engage with the customers.
Vision and Mission: There are defined the mission as well as mission of the hotel that
helps to achieve set goals and objectives. Vision: To become leading hotel in United Kingdom and unique in the hotel industry to
fulfil the requirement of the customers on time.
 Mission: To recognise by effective services and quality product standard and marketing
to excellence, originality and future improvement (Anderl, März and Schumann, 2016).
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