marketing and communication

BSBMKG 413

Marketing and
communication
Question 15

Overview of McDonald
 McDonalds is an international fast food retail brand of UK.
 It has usually has its various branches in across the countries
 High growth and recognition has been achieved in market due to
quality of products and services.
 Continuous expansion of business by increasing franchises.
 Increase in customers recognition and brand loyalty in market .

Promotion activities of McDonald
 Sales promotion
 Advertisement
 Publicity
 Public Relation
 Sales promotion

Promotional objectives
 Increasing brand loyalty and recognition
 Increasing sales
 Expansion of market penetration.
 Increase in customer retention
 Increase in market share
 Attaining competitive advantage
 Increase customer satisfaction

Promotional events
 Creating action plan
 Involving team members
 Budgeting
 Using media channels
 Analysis of Audience
 Inviting professional
 Planning for next promotional events

Public Relations
 Direct communication.
 Involvement of stakeholders
 Direct mailings
 Getting feedbacks
 Addressing issues