This assignment involves conducting a comprehensive marketing analysis report on Metro Bank. The report starts by providing a brief overview of the company and its unique services. It then evaluates the importance of understanding customer demands and wants in the field of marketing, followed by an examination of the marketing environment using two factors - threats and opportunities. A competitive analysis template is also used to identify three major competitors of Metro Bank. Finally, the report concludes with a 7Ps marketing mix on Metro Bank to determine its current market position.