Marketing Communications Assignment - Desklib
Explain the assessment conditions and requirements for achieving competence in a course.
9 Pages2194 Words471 Views
Added on 2020-10-22
Marketing Communications Assignment - Desklib
Explain the assessment conditions and requirements for achieving competence in a course.
Added on 2020-10-22
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Marketing andCommunication
TABLE OF CONTENTSASSESSMENT 1.............................................................................................................................11..............................................................................................................................................12..............................................................................................................................................13..............................................................................................................................................14..............................................................................................................................................25..............................................................................................................................................26..............................................................................................................................................27..............................................................................................................................................38..............................................................................................................................................39..............................................................................................................................................310............................................................................................................................................411............................................................................................................................................412............................................................................................................................................413............................................................................................................................................514............................................................................................................................................515............................................................................................................................................5COVERED IN PPT................................................................................................................5REFERENCES................................................................................................................................6Books and Journals4...............................................................................................................6
ASSESSMENT 11.There are various types of effective promotional activities which can be adopted byorganisation in accordance with policies, procedures and legislative requirements such as:Advertisement: By providing advertisement in newspaper, television and other digitalcommunication channels, McDonald can promote their products and services to customers. Sales promotion: In this, company can use both media and non-media marketing communicationfor limited time to increase consumer demand (Kim and et.al, 2014Khan and Khan, 2012Kotabeand Helsen, 2014). For example: discount coupons, premium and prizes, etc.Public relation: It is an important tool of promotional mix which is implied to development ofpositive relationship to retain old and attracting new customers through communication. Someother important methods are direct mailing, display purchasing, packaging, etc. 2.Public relation is the most appropriate and strategic promotional activity which can beused by McDonald for promotion of their products and services (Loots and Grobler, 2014). PRspecialist of company can directly communicate with the target audience through media to createa strong relationship with audience. For example: PR includes press releases, newsletters, publicappearances, etc. as well as utilization of World Wide Web. 3. There are various promotional objectives of McDonald such asAttracting new customers: Social and digital media advertisement methods are used by clients inorder to attract new customers to McDonald’s outlet (Wallnöfer and Hacklin, 2013). Increasing brand loyalty and recognition: Promotional tools and techniques are used toraise recognition of brand among new customers and creation of loyalty among previousones. Increasing sales: Providing information to customers about product and service will tendto raise the sales of McDonald in market. Expansion of market penetration: Promotional activities are also used for providinginformation about price difference in between McDonald and its competitors.1
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