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Marketing And Communication - PDF

Added on - 31 Oct 2019

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Running head: MARKETING AND COMMUNICATIONMarketing And CommunicationMembers of the teamName of the UniversityAuthor’s note
2MARKETING AND COMMUNICATIONExecutive summaryAldi is a German originated supermarket and grocery giant that has its operation based inGermany, US and Australia. The basic idea of the company is to offer the customers with highquality grocery items at a reasonable price rate. Aldi has several stores in its own line of productshence the pricing can also be regulated by the company in order to enter the market in the newlocation. The company’s expansion and growth has been exponential and continues to grow. Thepurpose of this assignment is to provide a path and share information regarding market researchof Aldi to analyze any gap in the products or services and the customer satisfaction level.
3MARKETING AND COMMUNICATIONContentExecutive summary.........................................................................................................................2Objectives of the research................................................................................................................4Fulfillment of objectives..................................................................................................................5Conclusion.......................................................................................................................................7Reference List:.................................................................................................................................8
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