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Marketing And Communication

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Added on  2019-10-31

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The topic of the assignment is marketing and communication in which concepts and theories related to marketing will be discussed. The main purpose of preparing this assignment is to analyze the gap in the product line of the selected organization and increase the customer satisfaction level by applying appropriate strategies. Initially, the objectives of the research will be identified and detailed information about the selected organization will be provided. The assignment will also include a description of ways that can be used to fulfil the set objectives of the organization. Market research will also be performed to understand the choice and demands of the customers. The assignment will be prepared in the form of a research proposal that will also include the implementation of relevant theory. 

Marketing And Communication

   Added on 2019-10-31

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Running head: MARKETING AND COMMUNICATIONMarketing And CommunicationMembers of the teamName of the UniversityAuthor’s note
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2MARKETING AND COMMUNICATIONExecutive summaryAldi is a German originated supermarket and grocery giant that has its operation based inGermany, US and Australia. The basic idea of the company is to offer the customers with highquality grocery items at a reasonable price rate. Aldi has several stores in its own line of productshence the pricing can also be regulated by the company in order to enter the market in the newlocation. The company’s expansion and growth has been exponential and continues to grow. Thepurpose of this assignment is to provide a path and share information regarding market researchof Aldi to analyze any gap in the products or services and the customer satisfaction level.
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3MARKETING AND COMMUNICATIONContentExecutive summary.........................................................................................................................2Objectives of the research................................................................................................................4Fulfillment of objectives..................................................................................................................5Conclusion.......................................................................................................................................7Reference List:.................................................................................................................................8
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