BSBLDR502 - lead and manage effective workplace relationships

Added on - 12 Nov 2019

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Running head: MARKETING AND COMMUNICATIONMarketing and communicationName of studentName of UniversityAuthor note
1MARKETING AND COMMUNICATIONTable of ContentsMarketing and communication........................................................................................................1Introduction......................................................................................................................................3Part 2................................................................................................................................................3Marketing strategy.......................................................................................................................3Influences on consumer behavior to target marketing strategies.................................................4Outcomes of focus group.............................................................................................................4Assessment 2...................................................................................................................................5Questions.........................................................................................................................................6Purpose of networking within a business environment...............................................................6Providing advice or direction to a staff member when he has a personality clash with anotherworker of the organisation...........................................................................................................7Formal and informal networks managed within workplace.........................................................7Ways of utilizing the negotiation skills for encouraging positive outcomes during themanagement of networking..........................................................................................................8Three networking activities that the manager is involved with...................................................8Importance of providing feedback to employees based on the outcomes of business processes9Six major benefits of developing and implementing communication and consultation policieswithin the organisation...............................................................................................................10Components included in the conflict management action plan.................................................10
2MARKETING AND COMMUNICATIONProcesses undertaken for the development and implementation of new policies and procedures....................................................................................................................................................11Five major points included for the development of policies......................................................12Legislations related to equal opportunity and anti-discrimination while managing workplacerelationships...............................................................................................................................12Steps taken for encouraging the team member to resolve potential conflicts............................13Conclusion.....................................................................................................................................14References......................................................................................................................................14
3MARKETING AND COMMUNICATIONIntroductionOne of the most effective marketing strategies could be the advertisements andpromotions of newspapers, magazines and the internet to serve a huge customer base and ensureenhancing the visibility of the organisation within the Australian market segments. The displayswould also be visible to the traffic base to ensure that the objectives of marketing are achieved.The marketing strategy has helped to achieve the objectives through increase in repeat customersby 7 percent, reduce the costs of customer acquisition every year and furthermore maintainpositive and steady growth every month consistently. The marketing strategy implemented byAmicus Hair and Beauty has been effective for accomplishing the financial goals and objectivestoo such as increase in sales of retail products, enhancement in profit margin along with betterprofitability ratio experienced every year (amicus-h-b.com 2017).Part 2Marketing strategyThe main goal or objective of the Hair & Beauty Industry Association in Australia is toposition its services and products delivered as the premium, full services within the areas ofAustralia and ensure that awareness among the customers is created according the servicesdelivered by the organisation. This can develop the customer base as well as develop a sense ofloyalty and trust among customers, thereby influencing their buying behavior too with ease andeffectiveness. The social media strategy can serve as an effective marketing strategy to identifythe audiences with the help of social media as well as promote the services of the beauty salonthrough social media platforms with ease and effectiveness (Andrews and Shimp 2017). The
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