Report on Importance of Emerging Markets and Challenges in Indonesia

Added on - 06 Jun 2020

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Marketing andCommunication Informationand Decision making
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Emerging Market Research Challenges...........................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONIndonesia as known for its substantial economic potential, which has a great contributionin the worldwide community. It is Southeast Asia's largest economy which consists of a variousnumber of opportunities, because of which it has put the country in a more advanced position forany new or modified developments. It has spread over various locations hence increasing itsinternational marketing research (Doz, 2011). Some places where it has been spread overincludes KAD Research in Jakarta, RAD Research in Bandung. The report consists of theimportance of emerging markets and various challenges in Indonesia.Emerging Market Research ChallengesThere are various potential features which act as a barrier in developing a reliable andappropriate market information. Some major features can be the availability and reliability ofresearch resources and suppliers, political and legislative issues, communication and technologydifferences. Discussing below how each factor affects the international market research :Availability And Reliability Of Research Resources And SuppliersThe following challenge has a huge impact on the market. Resources that has to besupplied to the other markets should be ready so that the suppliers don't have to delay it further.So, they should be available and ready in a specific amount so that whenever it has to besupplied, it must be ready. There should be no delays. It is not only about the availability ofresources but also about the reliability. The products or goods that have to supplied should bewell groomed as well. Quantity with its quality should be the focus of the business.BarriersThere may come many barriers in the process. According to Peter (2011), if the resourceswould not be available, the process will delay because the suppliers must not be having theresources to supply.. Non availability of resources will slow down the whole process. Along withit, if the resources are of low grade quality, they can be rejected by the customers as well as thesuppliers. People usually does not entertain low grade products at all. It may be come back to themanufacturing unit and has to be replaced. In contradiction with that Hair (2014) says, it does notaffects the market more. Instead sometimes, if it may happen that the suppliers are notavailable, in that case the products will not be able to reach the customers, the business can getaffected. Availability of the suppliers make it possible to reach it to the suppliers. It will overallaffect the productivity of the unit. They have to suffer because of these reasons in the market. To1
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