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Marketing. and Communication

   

Added on  2020-06-06

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Marketing andCommunication
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11. Marketing Orientation........................................................................................................1TASK 2............................................................................................................................................2a) Component of marketing environment analysis.................................................................2b) Three macro environmental factors and their impact in organisation................................2c) Two forces in micro environment related to the Nike........................................................3d) Three internal environmental factor which affect the operation of Nike...........................3TASK 3............................................................................................................................................4a) Importance of market segmentation in planning a marketing strategy for Nike 150.........4b) Target Markets...................................................................................................................4TASK 4............................................................................................................................................5a) Marketing Mix....................................................................................................................5PART 2............................................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONMarketing is a process by which company buy or sell their products or services to thecustomers through advertisement and promotional activity (Kernbach, Eppler and Bresciani,2015). It can be said that selling or promoting is a social or managerial process whereorganisation needs to perform all those activities which can satisfy the need of the customers.The present report describes the marketing and communication strategies of NIKE company.Whole study is divided into two parts. In first part, it describes the marketing orientation andenvironments such as macro and micro factors who affect the activity. It also explains thevarious marketing strategies and marketing mix to evaluating the need of the products. In secondpart, it describes the role of communication campaign with the help of poster.TASK 1 1. Marketing OrientationMarketing is a concept in which all the company try to provide those products which helpto satisfy the demand and need of the customers. The main objective of a company is to make aneye-catching product so that they will get attention to the customers. Marketing orientation is anapproach which is essential for every organisation (Gonzalez-Padron, Hult and Ferrell, 2016). Itis necessary for every organisation is to create all those products which satisfy the human need.It can be said that marketing orientation is a very useful activity which ensure that all themarketing researcher make efforts to invent new products so that firm can satisfy the need of thecustomers. This concept is basically related to the three pillars. Nike is a company who alwaystry to create those products which is related to the demand of the customers. It can be said thatcited company is customer- focused and heavily committed to satisfy the demand. This firm iscompletely dedicated and serve their services in well-defined target markets so that it isbeneficial to the customers. For example: Top launch new women store in London, NIKEcompany always motivated their employees to deliver high quality of services to the customers.Organisation knows that if they give preference to the taste and need of customers than clientswill also give positive attitude towards the company. In order to this, cited firm maintain a goodrelationship with the customers and provide effective strategy of selling their products whichmake positive impact in their profitability, customer and market share.1
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