Marketing and Communication Assignment Solved

Added on - 06 Jan 2021

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MARKETING ANDCOMMUNICATION
Table of ContentsINTRODUCTION...........................................................................................................................11. Preparation of report...............................................................................................................12. Presenting product...................................................................................................................43. Follow Up Product..................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONMarketing communication is a process which will focus on the significance of marketingmanagement in the organisation that operates globally, which is Samsung. The initial part of thisproject will discuss about the analysis of products that the company deals in and the targetmarket of the company . The secondary part of this project will do an analysis of different typesof marketing tools that were adopted by the company for marketing of the products SamsungGalaxy J6. There is discussion about the plan that is adopted by the company for the marketcommunication about the product that is mentioned earlier in the third step of the project.(Samsung mobile smartphones 2018.)1. Preparation of reportThe company that has been chosen here is Samsung which is Multi-national companythat operates globally and has been originated in south Korea which deals consumer electronicproducts. When the company was established the company had a diverse business in the areaslike Food processing, textile and retail and securities. During the end of 1960, the companyentered into electronics segment and is now one of the leading companies in this segment. Thestrong areas of the company include training and development programs that are hosted by thecompany. Samsung also conducts various learning programs and for maintaining competentemployees in the organisation. The key potential of the business is to diversify its products andoperations, and for achieving this purpose Samsung has entered into various segments ofelectronics such as Television, Washing Machines and Smart Mobile phones. One of latest andmost famous segment of the company which it has recently acquired is in smart phones whichthey have introduced under the name Galaxy. (Sathyanarayanan, 2012)The creation of value is the main objective of the company Samsung and to meet thatpurpose the company has introduces an enhanced and Innovated version that is Samsung GalaxyS7. This model of Samsung galaxy was introduced by the company by targeting the younggeneration of the country. The president of the Europe headquarters of Samsung claimed thatintroducing Samsung S7 will provide a true feel of using a smart phone. The new feature ofVirtual reality that is introduced in the hand set will give a excitement in the young generationfor capturing videos, pictures and sharing it in HD Mode. The Samsung company provide one1
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