This report examines the marketing strategies employed by Metro Bank, a UK-based challenger bank known for its customer-centric approach. It explores the importance of understanding customer needs, wants, and demands, and how Metro Bank leverages these insights to build a strong brand and customer base. The report also analyzes the macro environment, competitor landscape, and Metro Bank's marketing mix using the 7Ps framework. Through a detailed analysis, the report highlights key areas for Metro Bank to consider in its future marketing efforts.