Marketing and Communications in Construction Organizations

MARKETING AND COMMUNICATIONS

Table of Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Situation Analysis............................................................................................................................5
Organizational overview..................................................................................................................5
Strengths..........................................................................................................................................6
Macro Environment.........................................................................................................................6
Threats.............................................................................................................................................7
Objectives........................................................................................................................................7
Budget..............................................................................................................................................9
Marketing communication strategy.................................................................................................9
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

Executive Summary
Marketing communications are a great support to construction organizations around the world,
which is why executives who demonstrate advertising lettering techniques aim to help a society
understand their business goals. (Yeshin, 1998). Nike is one of the best global organizations on
the planet, its path to shop window leadership was not easy and bearing in mind this, Nike
advertising managers have chosen to increase letter verification with a point of enlightenment,
positive, positive image of the organization to expand the business and revenue of the
organization.
Marketing managers plan a year-long battle for advertising letters to respond to the needs of
different audiences that are part of their business.

Introduction
Integrated marketing communications pave the way for leaders to effectively conduct customer
relationships with the point of expanding brand respect (Smith, Berry and Pulford 2002; Sissors,
Baron, and Sissors, 2010).
The marketing mix consists of four components which are essential for the performance of the
business elements and the activities that serve a specific population. The display of letters cited
as a promotional promotion is one of four aspects of advertising which includes evaluation,
object and dissemination (Lancaster and Withey, 2006)
The key point of a method of coordinated display of the letters is to ensure that the ranking
exchanges are constantly reliable and spread the message of the organization in a positive way
for the pair of associations with its attributes, designs and objectives. Advertisers regularly
expect to show an excellent view of their relationship with the contract / revenue promotion
point while maintaining a reasonable picture of the organization.
Advertising communication is a fundamental element to show objects and administrations and
many large organizations around the world spend a large part of their income to promote
communication methods (Kotler, 2003).
The approach to message delivery is possible with ordinary customers and the overall target
market among the key skills of a fertile organization, a combination of effective advertising
letters seems to contribute to the promotion of contracts and income combined with authoritative
representation and reputation (Lancaster and Withey, 2006).