Marketing and Communications in a Digital World

Marketing and
Communications in a
Digital World

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing Mix.............................................................................................................................1
Market Research..........................................................................................................................3
Market Research Plan..................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing and Communications refer to the wide range of different types of techniques
which are adopted by the organizations so that they are able to ensure that they can attain the
goals and objectives effectively and efficiently in the right way (Calder, Malthouse and
Maslowska, 2016). Thus for the organizations it is quite important that they are able to prepare a
right strategy for Marketing and Communications. This report is based on Nokia. It is a Finnish
Company which provides a wide range of mobile phones to the customers in the market. In this
assignment, detailed focus will be made on the marketing of Nokia 3310. It was a product which
was discontinued by the company in the market. The company is planning to relaunch the
product so that it is able to meet out the needs and requirements of the various customers
properly. In this report, detailed focus will be made on the different elements of marketing of the
product so that it can fulfil a wide range of needs and requirements of the customers effectively
and efficiently.
MAIN BODY
Marketing Mix
The Marketing Mix refers to the different types of factors which are related with the
product which can help a lot in ensuring that the product or service can be successful in the
market (Dery, Sebastian and van der Meulen, 2017). Nokia is a company which is planning to
relaunch Nokia 3310 in the market which will ensure that the customers are able to use it in a
proper way. The different elements of Marketing Mix in relation with Nokia 3310 are as follows-
Product- The Product is Nokia 3310. It is a basic smartphone which has various basic
features. It was discontinued by the company in the market. Thus in this way it can be said that
this particular product will be attract a range of customers in the market effectively and
efficiently. The product will be relaunched with new features which will enable the customers to
be able to be attracted towards it.
 Positive effect- The product Nokia 3310 will be able to meet the needs and requirements
of those customers who do not want to make the use of a smartphone. Thus in this way it
will be quite helpful for them.
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