Marketing and Customer Retention in the Hospitality Industry

Marketing and Customer
Retention in the Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The use of marketing mix in marketing strategies......................................................................1
Characteristics of Platinum Standard London relationship marketing program.........................3
Strategies for development..........................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
The customer retention in marketing is defined as a procedure which is associated with
higher engagement of customers which enables them to buy or use product or services offered by
some particular organisation (Frye and et. al., 2020). Under this various strategies are used by
business in order to develop long term relationship with their customers along with making
prominent market position as well which helps the businesses to encourage loyal branding.
Besides this marketing is regarded as a significant aspect which is utilised by the organisation
with the major purpose of attracting customers and to grab their loyalty and brand adherence in
sufficient manner. This report is associated with major concepts of customer retention in
hospitality industry in the background of Standard London Hotel which is a luxurious hotel
group situated in London, UK. This report includes marketing mix and strategies used by the
hotel management in order to react out to their marketing objectives.
MAIN BODY
The use of marketing mix in marketing strategies
The marketing mix is defined as sum of actions and strategies which can be used by
businesses for promoting their product or services in order to attain competitive advantage in
marketplace. This is regarded as an adequate tool which is used for attaining marketing
objectives and vision of the organisation so that target market can be aimed. This aspect is
helpful in rendering high value to products and services which depends on cost of production,
market abilities, management of supply chain and etc. The marketing mix in the context of
Standard London Hotel is elaborated as under: Product: Standard London Hotel is a hotel group which us offering sophisticated staying
facilities to their customers and along with this they are providing additional services
such as WI-FI services, bar services to their guests. The hotel is providing lavish room
services in which finished beds and TV are included. Along with this the hotel is
providing luxurious room facilities which are laced with iPod docks with grand area fopr
sitting facilities (Suh and Alhaery, 2016). Place: Standard London Hotel is providing sophisticated staying facilities to their
customers and the hotel is association of six boutique hotels at six places. Easy
management and operations are being processed by the hotel in various places within
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