Marketing and Customer Retention of Hospitality Industry

Marketing and
Customer Retention of
Hospitality Industry

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
The use of marketing mix (and extended marketing mix) its use in their marketing strategies...............3
Analyze the characteristics of the organization’s relationship marketing programme and explain its
success or failure as a customer retention tool with reasons....................................................................5
Proposing strategies for the development of a loyalty programme in for own business within in the
hospitality industry..................................................................................................................................7
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9