Marketing and Customer Retention in the Hospitality Industry

Marketing and
Customer Retention
in the Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
The marketing mix (and extended marketing mix) in their marketing
strategies.....................................................................................................................................3
Analyse the characteristics of the organisation’s relationship marketing programme
and explain its success or failure as a customer retention tool with reasons..............................5
Strategies for the development of
your own loyalty programme in business within in the hospitality industry..............................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9