Marketing and Customer Retention in the Hospitality Industry

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Added on 2023/01/05

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AI Summary

This report discusses the marketing strategies and customer retention in the hospitality industry, specifically focusing on the Royal Garden Hotel in London. It covers the use of marketing mix in marketing strategies, analyzes the characteristics of the organization's relationship marketing program, and explores strategies for developing a loyalty program. The report provides insights into the success or failure of the relationship marketing program as a customer retention tool and offers recommendations for developing a loyalty program in the hospitality industry.

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Marketing and Customer Retention in the Hospitality Industry

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