Marketing and Customer Retention in the Hospitality Industry

Marketing and Customer
Retention in the Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The use of marketing mix in marketing strategies......................................................................1
Analyse the characteristic of organisation's relationship marketing programme and explain its
success or failure as a customer retention...................................................................................3
Propose strategies for development of loyalty programme in own business..............................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Customer retention refers to the effective marketing process in terms of engaging existing
customers in terms of prominently purchasing the effective process of products and services. For
effectively retention of customer tends to undertake the prominent tactics from the last
relationship with consumers in terms of becoming more loyal for the brand. In terms of running
business more effectively and smoothly, leads to develop prominent strategies and policies
which is useful in developing long term relationship in market area and customers as well in
terms of making loyal branding (Kanten and Darma, 2017). For this, effective marketing is
considered as the significant factor which is useful for company regarding its strategy by which
it leads to attract lot of customers and also tend to develop effective adequacy. The prominent
report is based on The The Langham London which is committed towards the high quality
services which is offered to their guests and also some unique and experienced moments in terms
of getting effective enjoyment. Moreover, the loyalty programme which is offered by hotel is for
the premium services like Takethelead membership rewards and other reward programme. Along
with this, report tends to cover prominent marketing mix, features of effective relationship with
marketing programmes and various strategies which is useful in developing effective loyalty
programme.
MAIN BODY
The use of marketing mix in marketing strategies
Marketing mix is prominently considered as the effective set for the actions and strategies
which is useful for business in terms of promoting the prominent goods and services. It is
undertaken as the effective tool that leads to pursue several tools and techniques of marketing
objectives and vision regarding the better proficiency to target market. In regard of this, it tends
to develop more valuable products which is offered on the grounds of segment of target, cost of
production, market ability to pay and effective supply and demand management on the grounds
of indirect and direct elements (Ateke, 2016). For this, prominent marketing mix is for The
Langham London is mentioned as underneath: Product: The Langham London is the five star hotel and tends to offer several prominent
services in terms of making environment more sophisticated including services like, Wi-
Fi, best rooms, clubbing, dinning, wellness, events, residences and so on. Currently, hotel
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