Marketing and Customer Retention of Hospitality Industry

Marketing and
Customer Retention of
Hospitality Industry
Contents

INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
The marketing mix for Accor Hotel.............................................................................................3
The features of hotel’s program for relationship marketing along with its success or failure.....5
Forming the strategies for loyalty program development in own business of hotels..................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is a business stream that bargains in making advancements and spreading
mindfulness in market about the items and administrations of the firm or associations.
Advertising rehearses empowers a correspondence channel to particular association which
permits it to remain in near touch and contact with expected purchasers and focused on crowds.
Like each other industry, friendliness specialist co-ops and the field do have comparable
significance of the thought of promoting. The plans and systems of promoting empowers the
accommodation firm to feature their incentive to clients and to pull in them for making buys also
remain associated with the firm for the more drawn out timeframe. Consequently, in friendliness
industry showcasing do have a basic task to carry out and offers its advantages to the firm and
organizations by expanded benefit and capability.
The current report depends on The Accor Hotel a five star extravagance property situated in the
core of the city with a grand noteworthy inn and uniting exemplary styles and extravagance with
present day courtesies inclinations of individuals established in 1960 The association bargains
predominantly in convenience and food and drink area of accommodation among each of the
four (Akintunde and Akaighe, 2016). The Accor lodging is renowned for its roomy property with
large sizes of rooms and the class it offers. The current task incorporates the advertising blend
techniques of the lodging and how it utilizes them in their showcasing exercises. Moving along,
the qualities of organization's relationship promoting program are expounded with center over its
accomplishment in client maintenance and picking up their dependability. Also, scarcely any
techniques of client maintenance and faithfulness will be then recommended after an exhaustive
investigation.
MAIN BODY
The marketing mix for Accor Hotel
Marketing Mix is a structure that underpins and manages organization's advertising and
special activities. It is comprised of seven strategic variables which when joins together presents
a solid and durable showcasing technique for firms. These strategies and variables are connected
with clients needs and created in approach to address them in the most ideal way for keeping
individuals glad and happy with the firm. The advertising blend of The Accor Hotel London is
introduced beneath in setting of adequate commitment in showcasing procedures of the lodging.
•Product- As referenced The Accor Hotel bargains I convenience and food and drink area of
neighborliness. The lodging has roomy and exquisite stay with most great suits and agreeable,
quiet climate to visitors. The Accor Hotel likewise has awesome and beguiling feasting settings
in discrete spots like its winter garden, Garden Terrace, Great Central its bar and eatery, a Mirror
bar and spot for gatherings and functions. The lodging likewise has a tremendous spa with
euphoric climate for helping individuals sustain their psyche and relaxation (Chakraborty, 2017).