Marketing And Customer Value Marketing Essay
Added on 2020-01-07
11 Pages3201 Words138 Views
Marketing and Customer Values 1
Table of ContentsINTRODUCTION................................................................................................................................41 Customer perceived values model for customer a company........................................................42 Evaluation of existing value proposition and comparison of competitors of value proposition: 53. Evaluating dells existing value proposition and and comparison to its Competitor Acer:..........75. Plan to implement external and internal:.....................................................................................9Conclusion..........................................................................................................................................10References...........................................................................................................................................112
3
INTRODUCTIONWe are living in the world which is most stable and dynamic so. So this world is all aboutpeoples beliefs and their values. To run any business and to take any decisions we have to takeconsiderations of customer values and their satisfactions (Balakrishnan and Parekh, 2014). So worldis not only changing but pace of living standard is also changing so to satisfy their need first theirvalues need to be understand. Customer needs, wants expectation are changing more rapidly.Customers are increasing more demand in term of quality and quantity of service or product. So inthis assignment customer values, their need demand, new marketing strategies and traditional versesnew marketing are explained. Furthermore Dell company Malaysia and its competitor Acercompany market registries and value based market strategies are analysed. Moreover Strategicmarketing choice, value proposition of company and competitor is analysed. 1 Customer perceived values model for customer a companyCustomer perceived value is concept of branding and marketing that defined the productand it success totally based on on customer belief whether it is able to satisfied their necessity ornot. That phase stats that when company develop a product and brand and market its product,customer ultimately determine and interpret it how to react on the marketing message. Companiesspend significant time and money to research the market to know the customer how they sense andfeel. Here the industry selected is IT industry and two companies are Dell and its competitors isAcer which manufactures Laptop, computer and its components.Customers perceived value of a product is customer evaluation technique which explain allbenefits gained against all cost of product or services (Butler, 2013). Zeithami defines customervalue like customer all around assessment utility of product depends on perception of what isaccepted and what is delivered. . Though it differ from consumer to consumer as few group onlyneed amount as some people prefer quality on particular goods. The kind of things delivered tocustomer also differs as some consumer concern with price of product while some concern withtime and effort they are putting in buying product.Target market and segment are youth people who buys laptop or computers for eductaionalpurpose or working professional (Chaffey and Ellis-Chadwick, 2012)l. So here target market isMalaysia and age group fall is all age group from children to old aged their service is to providelatest technology and advanced laptops and computers in affordable price to all age group as per4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Perceived Customer Value Using Marketing Modelslg...
|23
|5370
|20
Marketing Management : Assignment Solutionlg...
|18
|5270
|289
Marketing Essentialslg...
|13
|3112
|34
Marketing Management of KFC - Deskliblg...
|15
|4076
|197
International Marketing: Dell Laptop and Vatican Citylg...
|19
|4635
|74
Marketing Management of Pumalg...
|20
|5470
|31