Marketing E-Business Essay 2022

Running Head: Marketing
0
E-Business
8/24/2019

Marketing
1
Contents
Introduction.................................................................................................................... 2
Discussion..................................................................................................................... 2
E business and tradition business.......................................................................................... 3
Changing consumer and business trading patterns.....................................................................3
Industry structure............................................................................................................. 3
Industry structural analysis/industry dynamics.........................................................................3
Industry value chains........................................................................................................ 4
Firm value chains............................................................................................................. 4
Role of Social-commerce business model............................................................................... 4
Consumers’ social commerce shopping behavior......................................................................4
TAM theoretical framework............................................................................................... 5
Conclusion..................................................................................................................... 5
References................................................................................................................. 6

Marketing
2
Introduction
E-business is the online business which helps in doing the commercial transaction
through the internet. The information is shared about the product and services across the internet.
E-commerce has grown the commercial market and made it easy for the business and customers
to deal with goods and services. In this essay, the difference between the traditional and the E-
business will be stated. The essay will also evaluate the trading patterns of the changing
consumer and the business. The role of the socio commerce business in marketing will also be
elaborated (Pateli, 2013). The E-commerce market is very useful in the business as it helps to
locate more customers globally. It also gives better services to its customers and helps in driving
the more profit to the company. The company also maintains each detail online such as
inventory, payment, expenses, etc. Ecommerce gives the large platform to the company to sell
their product to the customers and helps in increasing the more traffic.
Discussion
E-business is conducted to perform various business activities on the internet. The
process of e-business includes the purchase and sale of goods, equipment, and services to
customers, processing of payment, controlling manufacturing, exchanging information and many
more activities can be performed. It is necessary for an organization to adopt the updated
technology for running the business effectively. Organizations adopt World Wide Web and
wireless communication for transforming their business. it helps in influencing more customers
towards business.
E-business and tradition business
E-business digital market helps in improving the performance of the company as it
provides the online marketing of the goods and services. The business can do commercial
transactions through the internet and buy and sell goods and services online (Salim, 2008). This
has made marketing easy as people can buy and sell the goods and services through the internet
and computer system. Traditional business is the business where the people used to buy and sell
the product through the local store. In traditional business, the goods and services which are
bought and sell are not conducted through online (Stephen and Toubia, 2010).